Tag: starbucks mobile payments

Starbucks becoming a ruler in mobile payments market

1 in 6 of purchases made at the coffee company is via mobile phones.

According to Howard Schultz, Starbucks CEO, during the company’s third quarter earnings, 16% of the nearly 7 million transactions occurring each week at its shops are via mobile payments and this success is due to the early launch of its mobile version of its payment card, which has lead to Starbucks transacting over 90% of purchases made via mobile devices in the US, last year.

Shultz says that “the real growth is yet to come”.

The company’s upcoming mobile order and pay app will be its most significant technological innovation released in 2014. The CEO said that “Starbucks Coffee has cracked the code to tying mobile payment to loyalty.”

He explained that the success Starbucks has achieved has to do with leveraging “the intersection of three powerful mobile trends.” According to Shultz, these trends include a change in consumer behavior as people are spending more time online and less time in physical stores. There is also the trend of people eating out and less at home and the growing trend of people engaging in online activity via their mobile devices.

Mobile Payments - StarbucksShultz explained that Starbucks mobile order and pay” seamlessly integrates mobile ordering and our proprietary mobile program with point of sale and store operations.” He said that this enables Starbucks to enhances the experience of its customers, exceed their expectations and extend their loyalty.

Starbucks is seeing a growth of 50% in mobile payments every year.

The new mobile order and pay app is set to be launched in the Portland market in December and throughout the nation in 2015. The new app will enable consumers to place their order before heading to select stores, so they can pick up their order without having to wait in line.

The number of Starbucks cafés continues to expand in 2014, with more drive-up options being added to stores. Shultz said that even though the company does not have the software or the hardware expertise of its competitors it has managed to alter consumer behavior, which is something its competition has not done. The CEO stated that Starbucks has achieved this by integrating mobile payments convenience into an enjoyable and compelling program that gives customers rewards.

Starbucks to launch mobile commerce initiative for the holidays

Company has ambitious plans for the holiday season

Starbucks has some big plans for the holiday season. The company intends to entice consumers into its stores during the holidays by offering mobile ordering and pay services this year. The company plans to launch this initiative in Oregon before possibly rolling it out to other states throughout the country. Starbucks sees a great deal of promise in the mobile commerce space and aims to connect with consumers that are shopping via mobile devices this year.

Starbucks continues to find success by engaging mobile consumers in dynamic ways

Starbucks has managed to establish a strong presence in the mobile payments space. The company teamed with payment solutions provider Square a few years ago and the two companies have managed to engage mobile consumers effectively since then. Using the Starbucks mobile application, consumers can pay for products at certain stores from their mobile devices, providing people with a more convenient way to pay.

Company to introduce new rewards for its loyalty program members

mobile commerce - StarbucksThe company plans to introduce new offers for its loyalty program members. Starbucks will be offering access to special events and previews of new products that it will be offering in the future. Rewards can be redeemed for all of the company’s brands. There is also a chance to win Starbucks coffee for life for those that are making payments from a mobile device.

Consumers will be able to place orders in advance and pay for these orders from their mobile devices

In the coming weeks, Starbucks will be offering people a chance to place orders for drinks and other products from their smartphones. These orders can be placed in advanced, before a consumer actually visits a physical store. Payments can also be made in advance, and consumers can visit a Starbucks store to pick up their purchased products. Starbucks anticipates that it will see significant success with its mobile commerce initiative. Mobile shopping has become quite popular among consumers, especially during the holiday season, when people are looking for more convenient ways to pay for products.