Tag: starbucks mobile commerce

Starbucks mobile payments application reaches new heights

| June 8, 2013

Mobile payments prove beneficial for Starbucks

Mobile payments have managed to receive the full approval of Starbucks as the company’s customers continue to express their favor for the company’s services. Starbucks is a relative newcomer to the field of mobile commerce, having only truly embraced mobile payments in 2012. The company teamed with Square to launch its mobile payments initiative and has been seeing a great deal of success among consumers since then. Consumers claim that the company’s services offer a more convenient way to purchase products.

Application now processes more than 4 million transactions every week

Starbucks CEO Howard Schultz notes that the company’s mobile payments application now processes more than 4.5 million transactions per week. This is monumental growth from the few thousand transactions the application had been processing shortly after its launch. The application has humble beginnings, with its primary purpose having been to reduce the wait times consumers experiences in the company’s stores. Now, the application exists to promote mobile commerce among consumers.

Mobile Payments at StarbucksConsumers are growing more accommodating of mobile commerce

Commerce has been changing in the U.S. More consumers are becoming enthralled by the idea of mobile payments and are showing that they are eager to use their mobile devices to purchase and pay for products of all kinds. Starbucks has taken note of this change in consumer behavior and has been working to meet the changing needs and interests that consumers have in the mobile space.

US companies continue growing more involved in mobile commerce

Starbucks is one of several companies that have been growing more involved in the mobile payments field. Many U.S. consumers have responded well to the company’s mobile commerce initiative, which has encouraged the company to expand its efforts in the mobile commerce field to continue engaging consumers in a more dynamic fashion. Starbucks expects to continue seeing the number of transactions it processes through its mobile application grow steadily in the future.

Mobile payments continue to thrive with Starbucks

| April 30, 2013

Starbucks Mobile PaymentsStarbucks sees strong potential in mobile payments

Starbucks has seen a significant degree of success through its mobile payments initiative. The company, which began embracing mobile payments only a few short years ago, continues to see more consumers show interest in the idea of mobile commerce with each passing day. The company now reports that it processes more than 3 million mobile transactions every week, and expects that this number will continue to grow as the company begins to put more focus on innovation in order to continue capturing the favor of tech-savvy consumers.

Company continues to focus on innovation

Mobile payments are quickly becoming a staple for Starbucks, but they have not yet become the company’s lifeblood. The company has been able to offer consumers a more convenient and efficient way to pay for products, but Starbucks is beginning to look for ways to improve the mobile payments experience. As such, the company has a goal to further bridge the gap between the physical world and the digital world.

Starbucks aims to connect physical and digital worlds

Bridging this gap can be somewhat difficult given the vague nature of the separation of these two realms. Starbucks is keen to create a deeper experience for consumers when it comes to mobile payments and shopping in physical stores. Part of this involves providing consumers more information concerning certain products and giving them the opportunity to engage in this information in a dynamic fashion. The company also has plans to put emphasis on its line of health and wellness products, and will offer these products through a variety of mobile initiatives in the future.

Mobile payments find support throughout retail industry

Mobile payments have been well received by Starbucks and its consumers. Starbucks is not the only company showing a strong interest in mobile payments. Much of the retail industry has become enthralled with the concept of mobile commerce. This interest is largely driven by the increasing number of consumers with smartphones and tablets who are interested in a new form of commerce.