Tag: starbucks mobile app

Starbucks is leading mobile commerce in the US

Starbucks continues to find success in the mobile commerce market

Starbucks continues to lead the mobile commerce market in the United States. The company first embraced mobile payments a few years ago, establishing a major lead in this market in a relatively short time. Starbucks has managed to find success with several large retailers have failed, effectively engaging mobile consumers and providing them with services that they believe are valuable. Starbucks is expected to continue leading in the mobile commerce market, especially as more consumers begin using their smartphones to get their shopping done.

Company reports 5 million mobile transactions in October of this year

During October of this year, approximately 21% of all transactions that Starbucks saw came from mobile devices. This translates into some 5 million transactions in October alone. The company supports mobile payments in some 7,500 stores throughout the United States, with many of these locations offering mobile ordering and payment services. This allows consumers to place an order before they arrive at a Starbucks store, paying for this order via their smartphones or tablets. The convenient nature of this service has been praised by consumers.

Starbucks reaches its fiscal expectations with the aid of mobile commerce

Mobile Commerce - Starbucks PaymentsAided by its success in mobile commerce, Starbucks was able to meet its expectations for the fourth fiscal quarter. The company has reported a 32% growth in mobile users in the United States and Canada during the fourth quarter, a significant increase over what had been reported during the same period last year. Starbucks has successfully rolled out its Mobile Order & Pay service this year, which has lead to a significant increase in mobile commerce activity.

Starbucks will introduce new features to its mobile app in 2016

Starbucks will not become complacent when it comes to mobile commerce, of course. The company intends to introduce a feedback feature, allowing mobile consumers to provide suggestions for how the Starbucks mobile app can be improved. The company is also expected to introduce new features to the app that consumers have already suggested. These features are likely to be introduced at some point in 2016.

Starbucks becoming a ruler in mobile payments market

1 in 6 of purchases made at the coffee company is via mobile phones.

According to Howard Schultz, Starbucks CEO, during the company’s third quarter earnings, 16% of the nearly 7 million transactions occurring each week at its shops are via mobile payments and this success is due to the early launch of its mobile version of its payment card, which has lead to Starbucks transacting over 90% of purchases made via mobile devices in the US, last year.

Shultz says that “the real growth is yet to come”.

The company’s upcoming mobile order and pay app will be its most significant technological innovation released in 2014. The CEO said that “Starbucks Coffee has cracked the code to tying mobile payment to loyalty.”

He explained that the success Starbucks has achieved has to do with leveraging “the intersection of three powerful mobile trends.” According to Shultz, these trends include a change in consumer behavior as people are spending more time online and less time in physical stores. There is also the trend of people eating out and less at home and the growing trend of people engaging in online activity via their mobile devices.

Mobile Payments - StarbucksShultz explained that Starbucks mobile order and pay” seamlessly integrates mobile ordering and our proprietary mobile program with point of sale and store operations.” He said that this enables Starbucks to enhances the experience of its customers, exceed their expectations and extend their loyalty.

Starbucks is seeing a growth of 50% in mobile payments every year.

The new mobile order and pay app is set to be launched in the Portland market in December and throughout the nation in 2015. The new app will enable consumers to place their order before heading to select stores, so they can pick up their order without having to wait in line.

The number of Starbucks cafés continues to expand in 2014, with more drive-up options being added to stores. Shultz said that even though the company does not have the software or the hardware expertise of its competitors it has managed to alter consumer behavior, which is something its competition has not done. The CEO stated that Starbucks has achieved this by integrating mobile payments convenience into an enjoyable and compelling program that gives customers rewards.