Tag: square mobile payments

Square aims to make mobile payments better for the food industry

The food industry may soon get a powerful new advocate when it comes to mobile payments. Square, a California-based mobile commerce startup, has been making waves in the mobile world for some time. The company is partly responsible for the spread of mobile commerce in the U.S. and in several markets therein. Square, like others in the mobile payments business, has taken note of the growing proliferation of mobile technology, which itself has created a major opportunity to expose consumers to a new form of commerce.

Mobile commerce finds significant traction with restaurants

Square is well known as the creator of smartphone-based credit card readers that facilitate mobile payments. These small devices are capable of replacing traditional point-of-sale terminals with more convenient mobile technologies, allowing users to bypass traditional forms of commerce. Square’s devices have proven quite popular in several industries, but small restaurants, food truck operators, and others in the food industry have proven to be the company’s best customers.

Square to introduce update for popular application

Square is now moving to embrace the food industry in a more aggressive fashion. Several months ago, Square launched its “Business in a Box” product, which essentially transforms an iPad into a full-fledged point-of-sale system. Late last week, Square announced an update for the application associated with this product. The Square Register application will soon receive an update that is designed specifically for quick-serve restaurants. This update is expected to allow users to make real-time modifications to orders that are sent to the kitchen for preparation.

Mobile payments continue to prove popular among consumers

A more robust system is likely to be well received by the food industry, which has taken a strong interest in mobile commerce. Mobile payments have already proven to be very popular among consumers, many of whom are tethered to their smartphones and tablets and favor mobile solutions to their daily needs. Square intends to alleviate some of the issues that exist in the mobile payments sector in order to make it more accommodating to both consumers and businesses.

The latest update of the wallet app is designed to make it easier for givers and receivers.

Square Wallet has just announced that its mobile payments app has a new update that will make it simpler for its users to be able to purchase and to exchange gift cards for participating retailers.

This latest update is available for the application designed for both Android and iOS devices.

The announcement stated that Square gift cards can be sent directly from the purchaser’s smartphone or tablet, directly to the recipient. It is reported to function immediately through the electronic receipt that is sent to the purchaser (the giver) from merchants who accept mobile payments through the Square Wallet program.

This is an important step for Square in its gift card mobile payments offerings as it could expand its own use.

The mobile payments app first started its compatibility with gift cards in December of last year, just in time for the heart of the last minute holiday shopping rush. This provided merchants with the ability to offer electronic gift cards to consumers, who could then redeem them using their smartphone and tablet devices.

Participating retailers enjoyed this capability as it gave them the opportunity to offer these gift cards without having to rely on a third party provider for the plastic cards and redemption systems.

This latest update to the mobile payments app allows consumers to both buy the gift cards and send them directly to the recipients through the receipt that they receive electronically from the merchant. The Wallet company feels that this is an important step for providing convenience to the users of the service.

However, there is also a great deal of benefit to be had for Square, itself, if the program should take off. To the company, the true benefit isn’t necessarily convenience as much as the fact that if a recipient would like to be able to receive the gift card, then he or she will be required to download the mobile payments app and then use it when making a purchase. Potentially, this could expand the downloading and the use of the smartphone wallet service as consumers purchase and send gift cards to one another.