Competition between mobile commerce companies may soon erupt
Competition within the mobile commerce sector has long been fierce, but as more companies become comfortable with the technological aspects of this sector, competition is beginning to heat up among large mobile commerce groups. ROAM, a specialist in mobile commerce technology, is expecting to see strong growth in the coming years. The company is set to add 50 new employees to its workforce, surpassing Square, another mobile commerce company.
ROAM begins catching up to Square
Square is currently considered one of the leaders in the mobile commerce sector. The company has deployed mobile point-of-sale systems to retailers and other businesses throughout the U.S. Square also boasts of being involved in one of the most successful mobile commerce partnerships in the world between itself and Starbucks. ROAM, however, is beginning to catch up to its competitor. Over the past four years, ROAM has deployed more than 2 million mobile commerce systems throughout the U.S.
ROAM manages to attract businesses interested in mobile commerce
ROAM has not experienced the level of growth that Square has largely due to the fact that the company’s technology is designed for reseller partners. ROAM CEO Ken Paull suggests that the company is a “well-kept secret,” but that does not necessarily detract from its influence within the mobile commerce sector. As the company continues to grow, it is becoming better positioned to directly compete with Square, which has managed to establish a strong foothold within the mobile commerce sector due to brand loyalty.
ROAM offers wide variety of mobile commerce services to merchants
ROAM claims to provide merchants with the full gamut of mobile commerce services. Paull suggests that no other company provides merchants with more services than ROAM, which has made the company relatively popular among businesses that are interested in mobile commerce. ROAM provides both hardware and software to these businesses, and allows them to be branded according to the client that is making use of these technologies.
Square shows more aggression in the mobile commerce space
PayPal may soon have unprecedented competition as acclaimed mobile commerce firm Square makes a bold business move. Square has won attention in North America and elsewhere in the world for its approach to mobile commerce. Unlike some companies involved in this sector, Square has an interest in making mobile payments as accessible to consumers as possible. In order to accomplish this goal, the company developed a quarter-sized device that can be plugged into nearly any smartphone. This device allows consumers to make mobile payments as they see fit.
Square Market unveiled
Square boasts of a very productive partnership with Starbucks, which has seen a great deal of success in its adoption of mobile commerce. As Square grows to be more formidable in the highly competitive mobile commerce field, the company has taken steps to set it further apart from others in the sector. The firm has announced the launch of a new platform it calls Square Market. The Square Market exists as a platform through which merchants can list a variety of products, allowing consumers to browse and purchase with their mobile device.
Platform may be welcome among merchants
The Square Market has a somewhat ambitious goal in that it aims to blur the lines between online and offline commerce. Square has been somewhat successful in this endeavor through its other ventures in mobile commerce, but the Square Market represents the company’s boldest attempt to engage consumers in a new way. The Market platform is expected to find a great deal of favor with merchants as it offers them a variety of features, such as the ability to set up an online store nearly instantly.
Square takes aim at competitors
The Square Market is designed specifically to challenge platforms like Amazon, Etsy, and eBay. PayPal is has also been targeted by Square, which has ambitious plans to become more involved in the financial services realm in the future. PayPal has long dominated this sector and has established a strong foothold in the mobile commerce space. Square may find it difficult to dethrone PayPal, but has committed to putting up a good fight with its competitors.
