Tag: spain mobile commerce

New mobile commerce platform launches in Spain

| June 19, 2014

Yaap introduces new mobile platform that aims to bring more convenience to online shopping

Yaap, a joint venture from CaixaBank, Banco Santader, and Telefonica, has launched a new mobile commerce platform that is designed to give consumers direct access to merchant offers. Using the platform, which is called Yaap Shopping, consumers will be able to automatically redeem special offers when purchasing products from their mobile device. This is meant to bring more convenience to the mobile shopping realm, which may make the platform more attractive to consumers.

Convenience determines whether or not mobile platforms are successful among consumers that favor online shopping

Convenience is in high demand among mobile consumers. People want to be able to easily use their smartphones and tablets to purchase products online. Convenient services are often rewarded with long lasting consumer support, while those that are difficult and cumbersome to use are typically forgotten within a matter of weeks. Mobile commerce is an incredibly competitive sector, so businesses are constantly working to introduce platforms that take convenience into account when engaging consumers.

Yaap Shopping platform aims to provide consumers with access to direct and discounts and special product deals

Mobile Commerce - SpainYaap Shopping aims to unify tens of thousands of businesses throughout Spain. The platform is designed to make these businesses immediately accessible to consumers and supports any Visa and MasterCard card that is linked to the platform itself. The offers that are accessible through the platform are direct discounts being offered by merchants and product offers that promote specific brands and the merchandise they are responsible for.

Yaap introduces cloud-based technology to Spain’s prominent banks

Yaap has incorporated its mobile payments technology into every point-of-sale system coming from Banco Santader and CaixaBank throughout the country. These systems are now making use of Yaap’s cloud-based engine that is responsible for accessing consumer financial information. This technology also keeps track of consumer shopping behavior, making it easier for the Yaap Shopping platform to provide consumers with special deals that are being offered by the merchants that they favor. The system is designed to apply discounts automatically at the time of purchase.

New partnership in Spain may boost mobile commerce

| June 9, 2013

Telefonica launches new venture to promote mobile commerce in Spain

Telefonica, a leading Spanish telecommunications company, has announced a new partnership with CaixaBank and Santander in order to create a joint venture that aims to develop a new mobile banking solution that include launching a mobile wallet service for consumers. Mobile commerce has been showing strong growth throughout Europe, leading many telecommunications companies to make their way into this space in order to meet the changing needs of consumers. Banks have also been taking note of this trend and have been following in the footsteps of telecommunications companies.

Joint venture may be the largest of its kind in Europe

Telefonica claims that its new joint venture is the largest of its kind in Europe and suggests that the endeavor will help make mobile commerce more common in Spain. The initial stages of the joint venture are meant to target more than 600,000 businesses in Spain, offering these businesses various mobile commerce services that will allow them to engage consumers in a more dynamic way. The joint venture will eventually see international expansion as it becomes more popular.

mobile commerce partnership spainMobile wallets are gaining consumer support

The mobile wallet associated with the joint venture will serve as a platform to allow consumers to make mobile payments for goods and services. It will also facilitate person-to-person money transfers. Mobile wallets have been growing in popularity among consumers as they offer a convenient way to store and use financial information without having to deal with a variety of plastic cards or cash. While mobile wallets have been met with modest interest in the U.S., European consumers have proven to be more accommodating of these applications.

Telefonica continues to support mobile commerce

Telefonica has experience in the field of mobile commerce and CaixaBank and Santander are not the first banks to partner with the telecommunications company in this field. Telefonica has been one of the chief supporters of mobile commerce in Spain for the past few years and has been working aggressively with many banks and financial service institutions to develop convenient platforms for consumers.