Tag: sony

Sony plans to launch its own mobile payments solution

Sony will be launching FeliCa in Asia

Sony may become the next technology company to become involved in mobile payments. While Sony has no plans to compete with others in the smartphone market, it does have plans to launch its own mobile payments technology in Asia. The company is expected to launch this technology in the public transportation industry of Asia, allowing consumers to use their mobile devices to pay their transit fare. The system that Sony is working on is known as FeliCa.

Mobile payments are expanding throughout Asia

Mobile payments have become very popular in Asia, where many consumers are beginning to use their smartphones and tablets to purchase products and shop online. They are also using their devices to purchase products in physical stores that support mobile transactions. When it comes to public transportation, consumers are looking for more convenient ways to pay their fares, and they smartphones may be the best solution to this issue.

FeliCa will allow consumers to pay for public transit services

Mobile Payments - Sony StoreSony will be rolling out FeliCa in Indonesia as early as next spring. Southeast Asia, in particular, holds a great deal of promise when it comes to mobile payments. The mobile networks of this region are expanding quickly and public transportation services are becoming more advanced. As this trend continues, more consumers are expected to become involved in mobile payments. Supporting mobile transactions may help Sony establish a strong position in the mobile commerce market.

Sony could leverage its experience in mobile payments to compete with other companies

While FeliCa will be the first mobile payments system launched by Sony, the company has actually been involved in mobile commerce for a decade. Chips that facilitate mobile transactions have been used in Hong Kong’s public transportation space, where consumers use this technology to pay for transit services. Sony intends to compete with companies like Apple and Samsung which have already launched their own mobile payments platforms. These two companies have already established a lead in the mobile commerce market, but Sony may be able to leverage its expertise and prove to be a challenge to both these companies.

Augmented reality glasses from Sony, SmartEyeglass, hit the shelves

These wearable devices have now become available in ten countries for an official price of $840.

The SmartEyeglass from Sony, that brand’s augmented reality glasses, have now officially received their rollout for consumers to purchase them in any of ten different initial countries.

The smart glasses were first unveiled last year, but they hit the store shelves at the end of March.

At the moment, what is available is the Sony SmartEyeglass Developer Edition (SED-E1). Those augmented reality glasses also include an additional controller and come with a price tag of $840. That said, if the nerdy appearance of Google Glass was a put off too much of the market, then they may not be impressed with the far less sophisticated looking wearable technology that Sony has now released.

These augmented reality glasses have been designed to provide the wearer with a pure AR experience.

They use hologram optics tech in order to be able to superimpose images, symbols, and text overtop of the natural field of view of the wearer. This idea is not unlike Google Glass, in that sense, as Sony’s version is able to place an overlay of digital information over top of the real environment of the wearer. For instance, it could add directions and arrows on top of the actual street view being seen by the person wearing the device.

At the moment, these AR glasses are available only in the United States, the United Kingdom, Japan, France, Spain, the Netherlands, Sweden, Italy, Germany, and Belgium. Consumers in the United States, the United Kingdom, Japan and Germany are able to buy these wearables, no matter who they are. However, in the other countries in which the devices are being sold, there are certain limitations, such as the fact that only business customers will be allowed to buy them, at least for the first wave of the rollout.

At the time that this article was written, Sony had not yet announced how it intended to move forward with the rollout of these augmented reality glasses beyond the initial ten countries. It is unclear whether there will be a global release or whether the device will ever become available to all consumers.