Tag: solomo

SoLoMo report released by Mind Commerce

| January 3, 2013

solomo mind commerce reportMind Commerce publishes new study concerning SoLoMo in the mobile space

Mind Commerce, a leading mobile research firm, has been releasing numerous studies concerning the mobile space recently. One of the latest studies coming from Mind Commerce is the “Social Local Mobile (SoLoMo) Game-Play Behavior in Free2Play, Virtual Goods & Hybrid Ecosystem” report. The 46-page report documents the emerging trends of the Social, Local, and Mobile (SoLoMo) aspect of the mobile world. According to Mind Commerce, SoLoMo is becoming something that businesses and application developers may need to pay more attention to.

Demand for social games and location-based services on the rise

SoLoMo refers to a wide variety of applications that incorporate gaming with social aspects and location-based services. Social games, such as those found on Facebook, that offer content relating to a player’s physical location are a prime example of this concept. Many consumers have become enthralled by such games, largely because of the fact that these games are free-to-play. Mind Commerce suggests that SoLoMo is beginning to approach a place where it can revitalize the mobile gaming ecosystem.

Small companies may establish a strong competitive edge with SoLoMo

As more developers begin to embrace SoLoMo, they may be establishing a strong competitive edge against larger and more established companies. Larger companies may have a wider reach than independent developers, but they are also more likely to conform to traditional forms of engagement and development. Large development studios tends to produce games that do not have social aspects or those that do not include location-based services. While these companies are expected to begin adapting to meet the demands of consumers, smaller companies may have already established a significant head start.

Game industry expected to put focus on SoLoMo in 2013

The SoLoMo study from Mind Commerce is geared for social media companies, location-based service developers, and the game industry in general. These parties are likely to find some benefit in the information they can attain through the SoLoMo study. Focus on SoLoMo is expected to become much more common throughout the game industry in 2013.

Neolane introduces updates to social media marketing platform

| December 26, 2012

Neolane Social Media MarketingNeolane enhances SoLoMo

Neolane, a provider of conversational marketing technology, has announced improvements to its Neolane Social Marketing platform, called SoLoMo. The enhancements include better functionality with social networking sites, such as Facebook and Twitter, and provide users with more robust geolocation features. Geolocation has become a very important part of marketing, especially in the social media space, because geographic information can help marketers target specific demographics with campaigns that are suited for those groups.

Updates give marketers access to Facebook’s Open Graph

Updates to the SoLoMo platform will allow marketers using it to take advantage of Facebook’s Open Graph, which is designed to collect real time consumer information and integrate it directly into a marketing database. Neolan believes that the ability to use Open Graph will provide marketers with more capabilities to connect with consumers in a more meaningful way. Open Graph manages to avoid some of the privacy concerns that consumers have by informing these consumers that their information is being collected for marketing purposes. Facebook users have the ability to opt out of this process.

Geolocation continues to gain value with marketers

Geolocation marketing is very valuable to advertisers throughout the marketing industry. The advent of mobile technology made it easier for advertisers to acquire the geographic information from consumers that they crave. Sites like Foursquare and Facebook  provide users with the ability to “check in” to locations they visit. This information allows advertisers to develop marketing campaigns that are suited to a consumer’s geographic location and preferences. The Neolane marketing platform is being put on track to provide marketers with more robust capabilities to take advantage of this growing trend.

Mobile marketing presents opportunities for advertisers

Mobile marketing has become vitally important to businesses in the modern age. A huge number of consumers have access to mobile devices, such as smart phones and tablets. These consumers rely heavily on these devices in their daily lives, presenting an ideal opportunity for marketers to establish a constant connection with consumers.