Tag: social media

Some of eMarketer’s latest stats are now showing that this year will already reach $15.5 billion in SMM ad revenue.

It is no great surprise that social media marketing is increasing in its use, but according to research from eMarketer, this form of advertising is also consistently breaking spending records and will continue to do so for the foreseeable future.

Advertising over SMM is expected to reach a tremendous $36 billion by the year 2017.

This represents a tremendous amount of growth from what is predicted for this year. The research from eMarketer also indicates that the social network that will be experiencing the greatest benefit from this advertising trend will be Facebook. As the popularity of these networks continues its increases among consumers, advertisers are catching on to the potential at a growing rate. This is causing them to spent more in order to be able to make contact with their target market in a more meaningful and effective way.

This year, advertisers around the globe wills spend nearly $24 billion on social media marketing.

The eMarketer research has predicted that this will represent an increase of 33.5 percent over the spending for social media advertising, last year. In only two years from now, the use of social media for ads and marketing will make up 16 percent of the worldwide digital ad spend.

The top spenders on SMM will be located in the United States and Canada, where it is anticipated that marketers will be boosting their payments to the various social networks by a whopping 31 percent in 2015, alone. This will bring the amount of spending on that medium up and beyond the $10 billion mark for the first time in history.

When looking at it from the perspective of the breakdown for individual users, this actually represents a spend of over $50 per user throughout the social networking universe. That amount has been predicted to rise to reach $71.37 per user within the span of the next couple of years, said the data and forecasts in the eMarketer report.

The market that will come in second for social media marketing spending in that time will be the Asia-Pacific region, where there will be a predicted spend of $7.4 billion. Third place will belong to Europe, where they will spend $4.74 billion.

The most popular social network is now changing its approach to video in a sizeable way.

Social media marketing at Facebook is changing its angle so that it isn’t just a rival of other networks, but of other forms of media sharing, as well, as it has now placed its focus on an entirely new full screen mobile video experience.

Video is seeing a tremendous growth over mobile and Facebook is clearly gearing up to get in on it.

The idea is to introduce a video experience to the mobile app at a dramatic scale. This will certainly have appeal to those who are interested in using this type of media for social media marketing. It is also a direct reflection on the amount of time that people are spending on their mobile devices when it comes to social networks. At the F8 developer conference, Facebook CEO, Mark Zuckerberg had already indicated that his social network and YouTube would soon be in direct competition with each other.

This new form of social media marketing will change the way that videos are shared on Facebook.

Previously, it was possible to share video on Facebook, but in order to do that for free, it would need to be posted somewhere – most commonly on YouTube – so that a link could then be posted and the video would embed into their timelines, blogs, or websites. However, Facebook now allows users to host videos on the social network and then embed them into their blogs and websites.

Facebook already plays a very important role in video, as statistics from Business Insider have indicated that every day there are 3 billion streams of videos on that site alone. That represents the data even before embedding could move the social network onto other sites, as well. Typically the videos played on Facebook were embedded from YouTube. Now, that will no longer be necessary and it will likely cause things to change quite dramatically in the way that people share their videos.

The potential impact that this can have on social media marketing trends are considerable and it will be interesting to watch the shift in usage.