Tag: social media

Twitter tries to give itself a social media marketing boost with heart

The “favorites” that had previously been represented by a star icon are now heart shaped “likes”

Twitter has been undergoing a number of changes – some larger than other – in order to boost its social media marketing and user growth that has been waning over the last while, and its latest effort has been a cosmetic one.

The little yellow star that was once meant for favorites has been changed into a little red heart for likes.

According to Twitter, itself, the reason it made the change was that the star icon was potentially leading to confusion among its users. However, the heart icon is more universally recognized around the globe as indicative of something that you like or love. However, this change has not necessarily been generating a tremendous number of heart shaped responses from the actual users of this network and it is unclear as to what impact it will have on social media marketing on that platform.

The hope is that tweeting and social media marketing will occur with less confusion using hearts and likes.

Social Media Marketing - Twitter Changes Stars to HeartsMany people have been complaining that it wasn’t the star but the change that has been the most confusing. The reason is that they felt the star was unique to Twitter and that users were able to figure out what it was for and when to use it. However, the heart is found all over other social media platforms and is used for different purposes. For example, it is an emoticon/emoji in Facebook and Instagram. By changing to the heart, some users have complained that Twitter is reducing its uniqueness.

Twitter, as a whole, can be rather intimidating for a brand new user. The entire concept often feels mysterious to a person who is only just beginning. However, it usually doesn’t take long to figure out and it is hardly something that requires vast tech degrees, say users who have tweeted their frustration about the change. That said, they pointed out that among all the features in Twitter and its social media marketing that can be considered the most confusing, the little star for “favorites” was hardly the greatest offender.

Social Business Intelligence (BI) Market 2015 to grow at a CAGR of 33.79% By 2019: Market Research Store

Global Social Business Intelligence (BI) Market 2015-2019

Social media is a business tool helps organizations to create and maintain the visibility and their brand image to their customers. Social media provides wide range of services, communications, and feedbacks which in turn helps to understand the customer demands and needs. Global Social Business Intelligence Market to grow at a CAGR of 33.79 percent over the period 2014-2019. In this process social media networks generate huge volume of data from diverse sources and creates a gap of understanding the huge volume of data and use of it for organizations future benefits. Business intelligence fulfils the gap and convert the unstructured data into actionable insights and helps organizations to take informative decisions. Social business intelligence uses enterprise tools such as CRM and marketing automation with business intelligence outputs for the purpose of making collective decisions. It helps to interpret the data generated from social networks.

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About the Report

According to the latest report, social media applications and social networking sites are generating a large volume of information. The majority of corporate data sources include data generated from enterprise applications along with newly generated cloud-based data, social network data and device data.

“Social business intelligence tools are useful for retrieval and analysis of a vast and growing volume of diverse data,”.

“These tools help optimize business decisions, discover and fix weaknesses and develop indicator patterns to identify opportunities and threats.”

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Social Business Intelligence Market for the period 2015-2019. To calculate the market size, the report considers revenue generated from social business intelligence solutions, software, tools, applications, services, support, and maintenance.

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The report also presents the vendor landscape and a corresponding detailed analysis of the major four vendors in the market. It provides a geographical segmentation of the market for 2014 and details of the major drivers, challenges, and trends in the market. It also provides a segmentation based on applications and end-users in the market.

The new report also emphasizes the integration of BI with social media as one of the major market trends expected to continue through the projected period. Social media has evolved over the years to provide better solutions to integrate with BI software.

“Many SMEs are adopting this technology to integrate and upgrade software so as to obtain the best ROI from their social platforms,”