Tag: social media mobile marketing

Social media marketing budgets for B2B strategies to rise in 2014

According to recent research, marketers will be spending more on Facebook, Twitter, Google+ and other networks.

The results of a new study has shown that B2B marketers have every intention of giving their social media marketing budgets a boost this year, when compared to the amounts that they spent in 2013.

The reason is that there have been a number of important developments in social media networking for business.

In fact, a study that was conducted by IDG Connect showed that IT buyers believe that social media marketing will provide some of the most important online content – for both personal computers and mobile devices – particularly when it comes to influencing buying decisions. This means that businesses seeking to develop the most awareness and appeal will need to develop their online and mobile marketing strategy using the right networks to reach these buyers.

The importance of social media marketing is finally coming to the point that it is measurable with some accuracy.

Social Media Marketing Budgets to IncreaseVendor created materials and white papers are both given greater weight than networks such as Facebook, Twitter, LinkedIn, Google+, YouTube, and others. However, research has been consistently showing that starting this year, this trend will begin to reverse itself, to the point that it will actually flip within a span of two years when it comes to the buying process. Companies that are hoping to stay on top of their effective marketing efforts will need to make sure that they have established themselves on the right networks.

Furthermore, recent surveys are suggesting that this trend will apply in a broader sense to other B2B industries. Therefore, marketing budgets in business to business will begin to dedicate a greater share of their funds to creating and maintaining valuable content over social media.

A survey from AdAge showed that they anticipate that B2B marketing firms will boost their overall budgets this year, and 80 percent of them intend to raise the amount that they are spending over digital channels. It can be accurately assumed that a strong percentage of that will be directed toward social media marketing. The network that is likely to benefit the most when it comes to B2B is LinkedIn.

Social media marketing price alert feature added to Pinterest

The network has now launched its latest feature that will help people to find better mobile commerce deals.

Pinterest has just announced that it has launched a new social media marketing feature that is designed to help consumers to be able to obtain price alerts that can help them to find the best deals for purchasing the various items that they see over the network.

Until now, the website has essentially been a digital window shopping experience for consumers.

Usually, people will “pin” the items that they would hope to have but that they may never actually purchase. This latest social media marketing service is being launched close on the heels of the “pin price” feature that gave users the ability to view the current price of the items that they have pinned. As a complementary service, the new price alerts feature will allow users to be able to watch the latest in changes in the price tags of the items that have caught their eye.

This new social media marketing experience emails a user when a product’s price is reduced.

Social Media Marketing - PinterestThis new social media feature is an opt-in service. Therefore, users can choose whether or not to receive the price alerts. If they wish to receive them, they simply need to pin the items they are interested in watching to one of their boards. They will then begin receiving emails whenever there is a reduction in the price of that item.

Pinterest has taken special precautions to help to make certain that there will not be any unintentional spamming produced by this social media marketing strategy. Representatives from the network have explained that they will help to prevent this from occurring by consolidating various prices into a minimum number of emails. They will create as few emails as possible while still providing the user with benefits. Should the email frequency still be too high, the user can use their account settings to change the frequency at which they receive the alerts.

Pinterest is hoping that this new social media marketing effort will help to boost the value of the site and that by partnering with a number of large and independent retailers, the site will stand out from among other mobile commerce websites in assisting shoppers to find the best deals.