Tag: social media marketing trends

Social media marketing is going well for Facebook on iPhones

| January 9, 2013

social media marketing iphone appThe app for the biggest network in the world is now installed on 70 percent of these Apple smartphones.

A newly released report is underscoring the fact that social media marketing is an ideal fit in the mobile environment, as it discussed the considerable role played by Facebook on one of the top smartphones worldwide, the iPhone from Apple.

The report looked into the importance of the network on this popular mobile device.

This publication was created with data that was gleaned from Benedict Evans, an analyst from Enders Analysis. It helps to provide a more thorough understanding of the influence that social media marketing has on mobile commerce and consumer behaviors. Specifically, it looks at the relationship between the use of the Facebook app and the iPhone smartphone.

The social media marketing app is easily among the most commonly used on a worldwide scale.

Back in September 2012, Evans had released the social media marketing news that Facebook’s smartphone app had achieved 470 million users. That said, it was its use on the iPhone that was especially important, as it was those users who were especially likely to download the application.

At that point, there were already more than one billion people registered with Facebook. The install base on iPhones in that month was an estimated 200 million. The recent social media marketing report has been able to extrapolate from this information that there is, therefore, a tremendous 70 percent market penetration among the users of that device.

This also means that the social media marketing app penetration of Facebook within iPhone devices is considerably higher than that among Android smartphone users. The report suggested that this could be an issue of geography, as many users of Android devices live in emerging markets where the use of the social network is considerably lower.

However, the authors also indicated that even among those on Android who do have the app, the engagement level is notably lower. It was speculated that this could reflect a quality issue with the social media marketing application on that operating system. Equally, Evans stated that there is another trend that this data has clearly identified, which is that the “Use of smartphone apps is surging as a share of Facebook, up from 240 million in September 2011 (30% of the total) to 470 million (44%) in September 2012.”

Social media marketing may have been misunderstood last year

| January 2, 2013

Social Media Marketing Missed PointExpert smartphone and tablet marketers are wondering if companies missed the point in 2012.

One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.

However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.

According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.

Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.

This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.

According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.

The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.

As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.