Tag: social media marketing trends

Social media marketing is increasing career opportunities

| February 13, 2014

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social Media Marketing Increaing CareersSocial media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.

Social media marketing boosts retail site traffic

| February 6, 2014

To a growing extent, these platforms are driving visitors to online shopping sites.

The findings from the Q4 2013 Social Media Intelligence Report from Adobe have now been released and have revealed important social media marketing trends, revealing that this channel drives traffic to retail websites.Social Media Marketing Boost

This report looked into trends involving paid, earned and owned social media.

Among the primary findings of this social media marketing report was that Facebook, Twitter, Pinterest, and Tumblr were sending a tremendous and record breaking amount of valuable traffic onto retail websites in the last quarter of last year. It also determined that the revenue per visit (RPV) was rising across each of those networks.

This report used an extensive data analysis to provide meaningful social media marketing insight.

The analysis was performed using a considerable amount of aggregated and anonymous data that was collected from retail, travel, entertainment, and media sites from the last quarter of 2012 to the same quarter last year. This included over 1.5 billion posts on Facebook, approximately 240 impressions on that social network, in addition to 500 million unique social networking site visitors and 6.3 billion Facebook social engagements (which includes likes, shares, and comments). The Adobe Marketing Cloud was used for the paid social data.

The report that Adobe produced based on its analysis concluded that social media marketing is proving to play an exceptionally important role in the formation of the digital marketplace as well as in the way that consumers are being engaged by their favorite brands. That company feels that a more thorough understanding of these trends – regardless of whether they involve Facebook ads, Twitter links, or Pinterest retail placements – will help marketers to be able to improve the success of their campaigns.

Some of the more interesting data from the study also showed that there was a 340 percent year over year increase in the RPV from Tumblr, a 244 percent increase in the RPV from Pinterest, 131 percent from Twitter, and 72 percent from Facebook. This has revealed that when it comes to social media marketing, the ever-dominant Facebook is now starting to see some heavy competition moving in.