Tag: social media marketing campaign

The beauty retailer has created its own Beauty Board initiative to enhance its loyalty program.

Sephora has just added the latest part of its mobile marketing strategy by introducing a social media marketing element that could make it quite the powerful means of boosting the effectiveness of its loyalty program.

This is being accomplished by way of a new feature to the company’s app that is comparable to Instagram.

The initiative has been labeled Beauty Board. It is a social media marketing element within the iPhone app for the retailer. This allows the mobile application to leverage mobile marketing through photo sharing in order to be able to allow loyalty program members to connect with each other. This initiative is meant to be an expansion of the My Beauty Bag effort that was rolled out by Sephora last year.

This latest social media marketing effort is not coming as much of a surprise due to the retailer’s mcommerce focus.

As the company has always held a place at the forefront of mcommerce, this mobile marketing news is not entirely surprising, despite the fact that it is fresh and unique. The retailer continually adds to its user experience, and adding a social component is a feature that could prove to be quite appealing to many shoppers.

The purpose is to help to enrich a shopper’s overall experience with the Sephora brand. It helps to provide customers with a new and interesting organic way in which they can interact more fully with the brand and its products. The goal in enhancing this interaction is to boost brand loyalty. Should the effort be successful, it is very likely that other brands will not far behind in introducing similar strategies.

The social media marketing features from the Beauty Board are available only to members of the loyalty program called the Beauty Insider. It can be found under the iPhone app’s “Inspire Me” section of the menu. It gives users the option of either uploading a picture of a specific look using the brand’s makeup, or taking a photo for their own personal viewing later on.

It hardly comes as a surprise, but the time for using this network without advertising has now passed.

Instagram has now officially changed its social media marketing strategy as sponsored advertising is now being delivered to its users in the United States, eliminating the “preview” time in which user feeds were free of ads.

Sponsored photos will become a regular part of this Facebook owned network’s feeds.

Among the first social media marketing campaigns that will be viewed as sponsored ads on Instagram for U.S. consumers will be courtesy of Michael Kors, the fashion brand. The ad will feature one of the watches from that company’s collection of Timeless pieces. When this first ad is posted on the site, it will mark the close of the “preview” period on the site that was designed to help the network’s approximately 150 million active users to become accustomed to the idea of seeing images and video ads within their feeds that had previously been free of any advertising at all.

This has become what is appearing to be a social media marketing trend that is closing in on universal.

American users of Instagram will see the Michael Kors image regardless of whether or not they are following the brand on their accounts. This ad will include a sponsored label to identify it as a placement that has been paid for by the brand. Viewers will then be able to choose to hide it, leave it as it is, or even provide feedback if they don’t appreciate the content of that ad or any others that will be displayed in the future. The hope is to help to integrate the social media marketing into the feeds without taking away from the user experience.

Social media marketing with ads in feeds has not been present on Instagram throughout its entire three year lifespan, so far. However, when the service sold to Facebook, last year, for $1 billion, it had intentions to offer magazine-quality ads that it hoped its viewers would like. This appears to be the first visible phase in that new effort to further monetize the network.