The beauty retailer has created its own Beauty Board initiative to enhance its loyalty program.
Sephora has just added the latest part of its mobile marketing strategy by introducing a social media marketing element that could make it quite the powerful means of boosting the effectiveness of its loyalty program.
This is being accomplished by way of a new feature to the company’s app that is comparable to Instagram.
The initiative has been labeled Beauty Board. It is a social media marketing element within the iPhone app for the retailer. This allows the mobile application to leverage mobile marketing through photo sharing in order to be able to allow loyalty program members to connect with each other. This initiative is meant to be an expansion of the My Beauty Bag effort that was rolled out by Sephora last year.
This latest social media marketing effort is not coming as much of a surprise due to the retailer’s mcommerce focus.
As the company has always held a place at the forefront of mcommerce, this mobile marketing news is not entirely surprising, despite the fact that it is fresh and unique. The retailer continually adds to its user experience, and adding a social component is a feature that could prove to be quite appealing to many shoppers.
The purpose is to help to enrich a shopper’s overall experience with the Sephora brand. It helps to provide customers with a new and interesting organic way in which they can interact more fully with the brand and its products. The goal in enhancing this interaction is to boost brand loyalty. Should the effort be successful, it is very likely that other brands will not far behind in introducing similar strategies.
The social media marketing features from the Beauty Board are available only to members of the loyalty program called the Beauty Insider. It can be found under the iPhone app’s “Inspire Me” section of the menu. It gives users the option of either uploading a picture of a specific look using the brand’s makeup, or taking a photo for their own personal viewing later on.
The social network has launched a new application that is providing a far better experience.
The most recent mobile app that has been launched by Facebook, called Paper, is being applauded when compared to the previous application from the social network, which many people find to be far less engaging and far more frustrating.
The purely functional experience from the Facebook Home app has been replaced by visual appeal and ease of use.
With the release of Paper, Facebook has effectively exposed how unappealing its old application actually was and that it is capable of doing a great deal more with its mobile app. Paper is a kind of combination of the existing news feed on a user’s account with news stories and status updates from friends. It has eliminated menus and buttons in favor of more basic screen swipes. Instead of the standard form of the news feed, large images are available (which can be better seen with device tilts), status updates, and videos that auto-play.
This new mobile app also encourages more off-Facebook content consumption.
The reason that it can do this is that users can leave Facebook’s content to view other forms online without having to leave Paper. This can be accomplished by simply selecting the online media category that is preferred on top of the usual items on the news feed. Each of those elements can be seen in the same way as one would flip through a magazine. They include sports. Food, photography, and science, among others.
These new features in addition to a range of stylistic enhancements have made it obvious that Facebook is understanding how vital it is to break away from its older structure. It is trying to avoid the impression that it is aging – as Tuesday represents its tenth birthday. In internet time, the social network is virtually seen as ancient, so it is becoming critical that it remains cutting edge and keeps up its relevance to its users, no matter what device they prefer.
The Paper mobile app is also providing an additional opportunity for Facebook to display ads. It is believed that it won’t be long before users start to see lots of advertising working its way into the rest of the content that is being consumed.
