Tag: social games

Nintendo mobile game Miitomo turning out to be a bust

It seems users may already be growing bored with the video game company’s first smartphone app.

Almost two months ago, Nintendo entered the mobile gaming market, launching its first game app, Miitomo. Unsurprisingly, it was a huge success when it first hit app stores, surpassing 4 million active users in mid April and pulling in an impressive $280,000 per week for the company. Since its launch, the Nintendo mobile game has had over 10 million downloads. However, it seems to have lost momentum, and interest for the game appears to be waning, turning this somewhat social network-style game into a ghost town.

Currently, only an estimated 2.5 million users play Miitomo.

A recent study conducted by Survey Monkey Intelligence found that while the game has had 10 million downloads, not all of these players have returned to the game. In fact, according to the study, it is estimated that presently only 2.5 million users actively play it, which is a low number considering the millions of downloads the game has had.

Furthermore, the study found that when compared to two popular mobile games, King’s, Candy Crush Jelly Saga, and Supercell’s, Clash Royale, Miitomo is only played half as much per week. It also has a fairly high weekly churn rate at 48% compared to Clash Royale’s 20% rate and Candy Crush Jelly Saga’s 23%.

This is problematic for Nintendo because since the game is like a social network, the gameplay relies on users interacting with one another. Therefore, once the user-base drops, there isn’t too much that can be done to maintain interest.

The fact that this Nintendo mobile game also functions like a social app could be one of its downfalls.

One of the reasons why Miitomo may be declining so rapidly is due to the fact that it is a social app/game hybrid. Once a player’s Mii is fully customized, all that’s left for a player to do is explore little quests and play the app’s solitary games. While players can use their Mii to interact with other players, unless players want to interact with random strangers more than their friends, it likely won’t be that fun.

That said, it’s still too early to tell if Miitomo will become the Japanese gaming giant’s first mobile app blunder. Nevertheless, even if it turns out to be a bust, this Nintendo mobile game won’t be the company’s last.

Mobile gaming company gaining traction worldwide

PlayPhone offers a superior social gaming experience.

A leader in social gaming, PlayPhone has recently announced that in all regions where it operates, it reaches almost every mobile subscriber and this success has enabled the company to gain significant traction around the world, particularly outside of the United States, where mobile gaming growth is the most substantial.

The mobile social gaming network presently reaches more than 82 percent of the US mobile market.

In addition to the United States, PlayPhone has reached 99 percent of Brazil’s market and is accelerating and growing more dominant in South East Asia via exclusive deals it has made with Indonesia’s and Singapore’s biggest mobile operators. For Mobile operators and messaging app partners, integrating the PayPhone platform is quick and profitable, as it takes less than two months to become a part of the company’s mobile gaming environment.

Palyphone CMO Anders Evju said “Once PlayPhone lands in a region, it’s only a matter of time before we reach almost a hundred percent of mobile subscribers in that region.” He added that “Operator and messaging app partners are signing on at an accelerated rate.” Evju commented that the active deals the companies have in India, Thailand, China, the Philippines, Australia, Europe and the Middle East, will enable them to cover more of the globe soon. “China alone will deliver more than a billion more potential gamers,” he said.

Mobile Gaming - Social gaming around the worldThe gaming network’s advanced social gaming products for operators and messaging apps includes: cross-network virtual currency, an upcoming advertising platform, white-labeled social game stores and a game developer publishing platform that includes a proprietary software development kit (SDK).

PlayPhone’s technology takes mobile gaming to another level.

Mobile operators and messaging apps are utilizing the technology to provide their mobile customers with an improved social gaming experience with the benefit of broader mobile commerce options. One of the primary advantages of PlayPhone’s gaming ecosystem is its network currency known as “Playcredits”. Those who partner with the company enable their customers to make use of these Playcredits beyond mobile gaming, allowing them to buy mobile products, music, rewards programs and services. Thus, with PlayPhone’s offerings, the future of mobile gaming could be re-imagined.