Tag: social commerce

Flipboard moves toward mobile commerce

| November 13, 2013

Flipboard begins approaching the mobile commerce field

Flipboard, a social magazine application for iOS and Android devices, has been updated recently in the hopes of extending itself further into the mobile commerce space. Flipboard has taken an interest in mobile commerce due to the revenue potential that it represents. In March of this year, the application was updated with a feature that allowed users to create their own magazines. Now, the application has introduced a catalogs category to this service, which may help it break into the mobile commerce field.

New tools designed to generate commerce activity

The newly added catalog tool is designed to expand the application’s curation capabilities. Catalogs are meant to act as a way to display and seek out purchasable items. These products can be purchased through a mobile device and users can share the catalogs they find through the application. Flipboard has launched 11 product-oriented magazines in order to generate initial mobile commerce activity. It has also begun collaborating with celebrities in order to generate more awareness concerning it efforts.

Mobile Commerce - FlipboardCompetition is fierce in the mobile commerce arena

Mobile commerce has become quite popular among consumers, but it does represent a very competitive field. Breaking into mobile commerce is no small feat due to the number of start-ups and large companies that are all trying to establish a strong foothold in this sector. Like other entities that are new to the mobile commerce field, Flipboard is taking a somewhat cautious approach rather than jumping headlong into the competition and risking failure.

Expansion of marketing tools may be a boon for brands

Flipboard will continue to generate revenue through its advertising model rather than imposing stringent fees on its catalog tool and mobile commerce initiative. Flipboard plans to expand its advertising in the near future and introduce better tools to marketers that will allow them to develop more targeted campaigns. Numerous brands have been using Flipboard as an advertising platform for some time and the expansion of the application’s marketing features may help these brands reach higher levels of mobile engagement.

Pinterest sets strong example in social commerce

| June 3, 2013

Social commerce growing more popular in the digital world

Mobile commerce has become a well documented trend around the world. Many people know and understand what mobile commerce is about, even if many people have yet to participate in this emerging field. A relatively unknown facet of this sector, however, is beginning to attract more attention, largely due to its connection to social networking. So called social commerce is quickly becoming a powerful trend in the digital world, heavily supported by the strong growth that social networks like Pinterest have seen in recent years.

Report suggests that Pinterest is a powerful social commerce platform

Pinterest is one of the fastest growing social networks in the world today. The social network has successfully attracted millions of users from around the world, most of whom use the platform regularly. Pinterest is not only growing as a social network, of course, as it is also quickly establishing itself as the leading platform for social commerce. A recent report from Monetate suggests that Pinterest is responsible for directing a massive amount of online traffic to e-commerce sites throughout the first quarter of this year and during the holiday season of 2012.

Pinterest Social CommerceSocial network directs consumers to e-commerce sites

The report shows that Pinterest holds the highest average order value among other social networks concerning social media referrers. This translates into revenue generated for the social network for all the traffic it directs to e-commerce sites. While Pinterest has shown itself to be a powerful social commerce platform, the report notes that the social network can improve its approach to the matter in order to generate more revenue from this space. A stronger focus on mobile commerce may serve well in this endeavor.

Social networks could aid growth of mobile commerce

Social networking sites have been a strong boon for the mobile commerce field. These sites are already heavily trafficked by consumers that use their mobile devices for just about everything. Sites that can successfully direct this traffic to e-commerce sites are helping spread the reach of mobile commerce services and making consumers more comfortable with the concept of mobile payments.