Tag: social commerce

Pinterest enters the mobile commerce space

Pinterest is moving forward with its buyable pins feature

Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.

Company will be working with Stripe to make mobile purchases possible over its platform

The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.

Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively

Mobile Commerce - Pinterest AppMobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.

Social commerce can be very beneficial for retailers

Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.

New platform set to bring more attention to social commerce

WeStore platform combines mobile commerce with social media

LightInTheBox, an online retail company, recently launched its new WeStore platform, which combines social medial and mobile commerce. The platform is available for both Android and iOS devices and supports 18 languages and mobile Internet browsers. WeStore is meant to be driven by social networks, connecting consumers together and using this to encourage shopping online and the purchase or products. This is a concept that is becoming more important to the retail space known as social commerce.

Social commerce is gaining momentum in the retail space

Social commerce is relatively new and involves the blending of mobile shopping on social networks. Social media plays a significant role in the lives of mobile consumers and heavily supports social interaction among people throughout the world. Retailers can use social networks to effectively engage consumers. Many people also talk about their purchases on social media sites, which can influence other consumers and encourage them to purchase similar products from brands.

New platform could open up new opportunities in the e-commerce space for both consumers and retailers

social commerce - Man with tabletWeStore allows users to create their own mobile store and sell products leveraging the power of social networks. Users can take pictures of the products they wish to sell and share these via social sites and apps, including Whatsapp. LightInTheBox believes that the platform will lead to new opportunities in domestic and international e-commerce, which may help further promote the growth of social commerce.

LightInTheBox reports a 30% increase in mobile revenue during the first quarter

At the end of March, LightInTheBox reported that it saw a 30% increase in mobile revenue during the first quarter of the year. The company’s net revenue has also increase by 7.4%, reaching $87.6 million, an increase from the $81.5 million it reported in the first quarter of 2014. Mobile commerce is showing healthy growth in various sectors and social media is beginning to grow more powerful in the mobile world. As the two continue to mingle, social commerce is likely to become a very powerful force in the retail space.