Tag: social app

The Facebook messenger mobile app is more popular than the flagship

Since the social network split its applications into smaller, specific offerings, some interesting trends have developed.

When it comes to the Facebook mobile app, there are actually quite a few from which to choose, and what is interesting about the download stats is that it is the Messenger application that is proving to be the most popular, even over the main flagship offering from the company.

The two social apps have been available since 2012 and the Messenger offering is notably more popular.

In fact, from 2012 through the first six months of 2015, the Messenger mobile app from Facebook has managed to bring in over 646.6 million downloads throughout that time. This, according to the app analytics from the Sensor Tower firm. Throughout that same span of time, the flagship Facebook social media app was able to achieve an impressive but notably lower 568 million downloads.

Aside from those two Facebook mobile apps, none of the brand’s other applications even come close.

Mobile App - FacebookFacebook has a range of different applications available for various purposes, but aside from those top two options, none of the other options are nearly as popular. To put it in perspective, all of the other Facebook apps, combined (aside from the flagship and Messenger options) have accumulated a total of 637.5 million downloads, total. That is about 9 million downloads fewer than Messenger’s total, all on its own.

What should be noted is that a number of the Facebook applications are from the company’s Creative Labs division. The purpose of that team is not necessarily the generation of the largest number of downloads. Instead, it is to use its app offerings to better understand the overall Facebook usage experience so that the primary apps can be enhanced to fit the wants and expectations of the users.

For example, the company learned a great deal its mobile apps such as Paper, so that it would be able to better design its instant articles feature, which makes it possible for news organizations to make social network posts of their articles directly onto Facebook. In the case of Messenger, though, the application has managed to hold the first position at both the Google Play and App Store ranks for quite some time.

Could mobile apps correct Tech Valley civic and social struggles?

AT&T is hoping that by working with are businesses, universities and tech organizations, it will be possible.

AT&T has now partnered up with Tech Valley universities, organizations, and businesses in its launch of the “AT&T Tech Valley Civic App Challenge”, in which it is seeking to pair up with innovative thinkers and creators that can come up with mobile apps that will be able to address and overcome local issues – particularly those on a social and civic level.

The challenge will continue for two months and it will end with the awarding of a total of $18,000 in cash prizes.

The goal is to encourage designers, thinkers, developers, artists, and businesspeople to come up with ways to “Solve Local” through the creation and development of innovative mobile apps. Those applications need to help with societal and civic issues that are being faced by people in the greater Tech Valley community. Among the partners in this challenge are: the Rensselaer Polytechnic Institute; the University at Albany; Center for Economic Growth affiliate, TechConnex; Tech Valley Mobile Developers Network; New York BizLab; Hudson Valley Tech Meetup; Saratoga TechOUT; Hack Upstate, Beahive; and Accelerate 518.

The hope is that the mobile apps that will result will inform citizens and engage them with their governments.

Mobile Apps - Tech Valley New YorkIn this way, it could help to illustrate exactly how mobile applications and technologies can make a difference, and will accelerate the development of a new wave of tech jobs and investments as companies seek to get on the bandwagon once the effectiveness of this technology has been shown.

According to the AT&T New York president, Marissa Shorenstein, “AT&T’s commitment to technology innovation in New York grows out of our company’s multi-billion dollar nationwide investment in the mobile communications network of the future.” She also added that by providing both students and career technologists with encouragement within the region for the exploration of smartphone software development, they are also “spotlighting the enormous demand for developers and engineers needed to create the software that will drive our mobile economy.”

The mobile apps challenge was launched in front of over 200 entrepreneurs and technologists from the region and will continue until May 1.