Tag: snapdeal

Amazon India reports impressive results from the mobile space

Mobile commerce is expected to become a powerful force in India within the next few years. Amazon India sees high hopes for mobile shopping in the country, suggesting that the mobile space will contribute as much as 70% of the company’s total revenue. As more consumers throughout India gain access to mobile devices, they are beginning to use these devices to shop online. It is estimated that more people in India access the Internet from their mobile devices than their personal computers.

Smartphone penetration is leading to a growing population of mobile shoppers

Growing smartphone penetration has lead to more people looking into the concept of mobile commerce. These consumers have shown an interest in the convenience that mobile shopping represents and are flocking to sites like Amazon and eBay to shop online. Amazon India notes that 40% of its current online traffic comes from mobile consumers. This percentage is expected to grow as more people rely on their smartphones when shopping online.

Snapdeal also finds success in engaging the mobile space

Amazon India is not the only company finding success in the mobile space. Snapdeal, one of India’s leading online retailers has also begun to focus on mobile commerce. Approximately 60% of Snapdeal’s orders are being made through mobile devices, according to the company. Within the next year, the company anticipates that 75% of its orders will come from mobile devices. Mobile shopping is expected to grow exponentially over the coming months due to the wide variety of mobile-centric services that retailers are beginning to offer.

Consumers are interested in shopping online with their mobile devices

Consumers have been showing enthusiasm for the idea of shopping online with a mobile device. The demand for in-store mobile payment support has also been on the rise, but retailers may be slower to embrace this idea than those that are based in the digital space. Retailers focusing on the mobile sector in India have managed to find significant success, and may opt to broaden their focus on mobile consumers in the future.

Smartphones are rapidly taking over a larger share of the purchases that are being made over the internet.

According to recent statistics, it looks as though it won’t be very long before nearly all of the online shopping going on in India will be made up of mobile commerce based activities.

This data is according to one of the largest e-commerce companies in India, Snapdeal.com.

Snapdeal.com is now predicting that 90 percent of its orders will be purchased on its websites by users of smartphones, as those mobile devices become more affordable and make it possible for a growing number of people to reach the internet. This will bring millions of new customers exclusively to their website via mobile commerce. That marketplace has already been seeing massive increases in its figures as a result of this channel.

Mobile commerce will, therefore, become the most important online shopping channel in India in two years.

Over the last year, Snapdeal.com, which is an online marketplace backed by eBay, has experienced a rise in m-commerce based purchases that has brought it to the point that it is now thirty times larger than it had been only twelve months ago. It has already reached the point in which nearly 70 percent of its orders are already being made by consumers who are accessing the websites by way of smartphones and tablets. According to the chief executive and co-founder of Snapdeal, Kunal Bahl, that percentage will only continue to increase.

Bahl explained that “It’s a tsunami of users over mobile phones.” He also expressed that approximately 65 percent of the consumers who make purchases over mobile devices are first time users of the site. The majority of those new years are in younger demographics and reside in smaller cities and towns across India in which broadband internet service has not yet become the standard., said Bahl.

Many of the users who make purchases via mobile commerce also do not have credit cards. For this reason, they take advantage of the opportunity to be able to have their purchases shipped to them, at which time they pay through cash on delivery.