Tag: SMM

Twitter mobile Ads Manager officially launched

This new marketing strategy will make it possible to track ad campaign performance over smartphones.

Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.

This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.

The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.

This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.

social media twitter - Mobile AdsThe user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.

This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.

That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.

Social media marketing spending will reach $36 billion in 2 years

Some of eMarketer’s latest stats are now showing that this year will already reach $15.5 billion in SMM ad revenue.

It is no great surprise that social media marketing is increasing in its use, but according to research from eMarketer, this form of advertising is also consistently breaking spending records and will continue to do so for the foreseeable future.

Advertising over SMM is expected to reach a tremendous $36 billion by the year 2017.

This represents a tremendous amount of growth from what is predicted for this year. The research from eMarketer also indicates that the social network that will be experiencing the greatest benefit from this advertising trend will be Facebook. As the popularity of these networks continues its increases among consumers, advertisers are catching on to the potential at a growing rate. This is causing them to spent more in order to be able to make contact with their target market in a more meaningful and effective way.

This year, advertisers around the globe wills spend nearly $24 billion on social media marketing.

social media marketingThe eMarketer research has predicted that this will represent an increase of 33.5 percent over the spending for social media advertising, last year. In only two years from now, the use of social media for ads and marketing will make up 16 percent of the worldwide digital ad spend.

The top spenders on SMM will be located in the United States and Canada, where it is anticipated that marketers will be boosting their payments to the various social networks by a whopping 31 percent in 2015, alone. This will bring the amount of spending on that medium up and beyond the $10 billion mark for the first time in history.

When looking at it from the perspective of the breakdown for individual users, this actually represents a spend of over $50 per user throughout the social networking universe. That amount has been predicted to rise to reach $71.37 per user within the span of the next couple of years, said the data and forecasts in the eMarketer report.

The market that will come in second for social media marketing spending in that time will be the Asia-Pacific region, where there will be a predicted spend of $7.4 billion. Third place will belong to Europe, where they will spend $4.74 billion.