Tag: smartphone penetration

A new study has revealed that higher age brackets of Americans are now buying smartphones.

Although smartphones are typically considered to be the devices of the younger generations, recent mobile technology news is showing that people in the older age groups across the United States are starting to become owners of these devices, as well.

Some of the latest tech research has indicated that Millennials are far from the only ones with smartphones.

This mobile technology news is the result of a Nielsen survey, which were recently published. What it showed was that among Americans who are aged 55 years and older, 51 percent now own smartphones. This is a considerable increase for that age group over the figure from early 2013. In fact, there has been an increase of 10 percent over that span of only one year. This data is quite notable as it reveals that smartphone penetration is growing among everyone.

This mobile technology news shows that most of the people in every age group now own smartphones.

This increase in smartphone ownership represents the very first time in history that the majority of every age group now owns one of these mobile devices. Out of every ten Americans, Nielsen’s data suggests that seven are now smartphone owners. Moreover, 85 percent of new cell phone shoppers are choosing smartphones over feature phones and other forms of the devices.

Among all of the smartphone manufacturers, Apple continues to hold its position at the top. Among all owners of these mobile devices, 42 percent in the United States are choosing products from that company, said the recent survey. That said, the operating system that is most popular among all of the cell phones that are owned in the United States is still Android. In terms of numbers, that Google OS has an advantage because it works devices across several different manufacturers.

Among the Android smartphones, 19 percent are manufactured by Samsung. The mobile technology news isn’t as good for BlackBerry, which continues to slip out of popularity. Windows Phone based smartphones represent only 3 percent of those in the United States.

The firm has released its data indicating that the rate in the United States broke the 60 percent mark last quarter.

comScore just released its latest technology news data on Friday, which has identified the latest penetration and other trends in the mobile world, using data as recent as the end of July.

As of the close of July 2013, there was a considerable growth in smartphone popularity in the U.S.

The latest mobile technology news trends up until the last quarter have shown that the penetration rate of smartphones in the United States has now broken the 60 percent mark. The details of the report from comScore showed that the leading manufacturer of smartphones in the U.S. is still Apple.

The technology news data showed that Apple is maintaining a hold of 40 percent OEM market share.

At the same time, while Apple may be the single smartphone device manufacturer leading the way, it is Android that is making the technology news as the most popular smartphone platform, not Apple’s proprietary iOS. Android’s lead is considerable, as it holds an estimated 52 percent of the platform market share.

As a result of this, it didn’t come as a surprise to very many people that Google Sites were once again the leaders in that category of technology news, last quarter, as they have in the previous quarters.

The comScore report stated that “Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage).” Their technology news went on to say that this was “followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent).”

When all was said and done, the comScore data estimated that during the surveyed period, there were 143.3 million people in the United States who owned smartphones. The estimated penetration rate which is now believed to be greater than 60 percent would indicate that there has been an increase of a considerable 3 percent since April 2013. This clearly indicates that these devices are making rapid headway within the United States, and that the growth will continue.