Tag: smartphone payments

Attraction of mobile payments is growing among consumers and merchants

The number of businesses and shoppers using their smartphones to pay is rising more rapidly.

According to the results of a recent data analysis by Gartner, there are more consumers and businesses, alike, that are starting to try out mobile payments and wallets app, to test the technology for themselves.

That said, there are also a growing number of offerings showing up in the mobile wallet app market.

Among those making the most noise is Apple Pay, which was launched by Apple in October 2014. That said, it is far from alone in the mobile payments sphere, as Android Pay has also been released by Google. Samsung Pay was launched by Samsung Electronics Co to throw its hat into the ring. Moreover, there are quite a few that are currently in development. Among the most notable is CurrentC, which is the mobile wallet being created by a consortium of restaurants and major retailers.

That said, individual retailers are also starting to come up with their own mobile payments offerings.

mobile payments consumersOver the holiday season, Walmart announced that it was developing a mobile wallet service that would allow its shoppers to pay for their purchases at the store using their smartphones, charging the purchase to any major credit card or to one of the brand’s gift cards. This feature is going to be worked into the existing mobile app from the company.

Similarly, Target also announced that it would be adding a mobile wallet feature to its mobile application. That announcement caused quite a bit of confusion, as Target is one of the businesses in the aforementioned consortium, and the retailer was certain to make it clear that it had no intentions for exiting that group.

Until now, mobile wallets haven’t really been all that popular among consumers, but they are reaching the point in which they are beginning to pick up a bit of steam. Gartner research director, Penny Gillespie explained that “When you ask consumers about mobile payments, they pretty much tell you they’re not interested — not everyone, but the majority of buyers.” She also went on to say that one of the main reasons is that consumers are essentially satisfied with their current payment options, including credit and debit cards, checks and cash.

Gemalto receives MasterCard approval for new mobile payments system

New cloud-based mobile payments system has won the approval of MasterCard

Gemalto, a prominent digital security firm, has received approval from MasterCard to complete its cloud-based mobile payments system. The new system is meant to serve as an all-encompassing solution, including support for backoffice server platforms and payment software running on a consumer’s mobile device. The system will leverage the power of cloud computing technology, which will make it more secure and allow it to better accommodate the needs of consumers and businesses alike.

Security remains a major issue that requires attention in the mobile payments space

MasterCard spent a significant amount of time evaluating the mobile payments system from Gemalto. The company was particularly interested in the security aspects of the system, as Gemalto has extensive experience in digital security. Mobile security has become a quite important issue in the mobile payments space. As mobile commerce has grown in popularity, it has become an attractive target for malicious groups that want to exploit consumer financial information. Gemalto has been an advocate for security, especially in the mobile payments space, for several years.

Payment system will be part of the Allynis Trusted Services Hub

MasterCard Approval - Mobile Payments The new payment system will be a part of Gemalto’s Allynis Trusted Services Hub, which serves as a turnkey business service for financial institutions. Merchants and banks will be able to use the system to effectively engage mobile consumers. Gemalto notes that the new system will be secure, providing users with piece of mind, especially as security threats become more prominent.

Companies are beginning to feel pressure to embrace mobile payments services

Mobile payments are becoming more popular among consumers, many of whom are beginning to base a significant portion of their lives on their smartphones. This has begun to pressure several companies, particularly those within the retail industry, to embrace new mobile-centric services, such as payment and mobile security systems. These companies have begun to invest in systems like those provided by Gemalto, which will allow them to better connect with consumers and ensure their success in the mobile payments field.