Tag: smartphone marketplace

A report from IDC has showed that even as it matures in some countries, others are still taking off.

The IDC has now released its report on the growth of the smartphone market for 2014 and it has shown that while mature marketplaces are forecasted to grow by only 4.9 percent, emerging regions are expected to keep up a tremendous rate of 32.4 percent.

Some of the regions of the world are experiencing faster growth than the average reported by IDC.

According to the report, the Indian smartphone market saw a massive 300 percent growth rate in 2013. As only 10 percent of the over 700 million users of cell phones had smartphones at that time, it was only natural that the growth rate be exceptionally high. By the first quarter of this year, the penetration rate of these mobile devices had already reached a much higher 29 percent.

In emerging countries, the dynamics of the growth of the smartphone market are different than in mature regions.

For instance, many emerging marketplaces do not have a broad scale fixed line infrastructure. Therefore, this means that it provides an ecosystem that is much more favorable for the use of mobile broadband technologies for the delivery of high speed internet connections than is the case in mature markets, where that infrastructure is considerably better established.

The demand within emerging regions is, therefore, driving growth in both smartphone shipments and in mobile broadband subscriptions. Two very large and yet highly different examples of this occurrence are going on in India and in China.

In China, the China Internet Network Information Center (CNNIC) reported that at the end of 2012, there was a 74.5 percent growth in mobile internet users to the most recent figure, which is 81 percent. Clearly, this is a notably higher growth rate and the CNNIC is calling the smartphones the primary driving force for internet use in the country.

On the other hand, in India, Mary Meeker from Kleiner Perkins, indicated in the report called the 2014 Internet Trends that while smartphone use is tremendous, revenues are very large, and the opportunity is considerable, companies are still seeing tiny margins. At the moment, only 4 percent of the budgets of advertisers in the country is being spent on advertising in the smartphone market.

Estimates reveal that these two operating systems have a 91 percent control over the market.

Analysts from the International Data Corporation have revealed their latest technology news estimates following the sales of mobile devices in the fourth quarter of 2012, which have shown that Android and iOS made up 91.1 percent of all smartphone sales.

This shows that nine out of every ten devices is based on Google or Apple’s operating system.

Between those two companies, the technology news for Android is the most positive, as it is that operating system that holds the top spot. In fact, during the last quarter of last year, almost 69 percent of all smartphone sales were devices that ran on Google’s mobile operating system. There were approximately 500 million smartphones sold based on Android in 2012. At the same time, Apple sold approximately 136 million devices, giving it a 19 percent share of the smartphone market.

The technology news for Apple was greatest in Western markets.

The reason that its numbers increased as quickly as they did wasn’t because of any top technology news releases such as because of a brand new device. Though the excitement related to the iPhone 5 release did contribute, many of the device sales were of the iPhone 4 and 4S, which had lower prices when they were no longer the latest devices from the manufacturer.

In terms of the market share held by other companies, the sale of BlackBerry devices dipped by over 36 percent last year. It should be noted that the recovery of that company did not happen until after this study was complete, as the BlackBerry 10 was only released within the last few weeks. It is, therefore, difficult to gauge the current position of that operating system in the grand scheme.

Microsoft phones were estimated to be at the bottom of the top four operating systems. Their latest technology news statistics placed their market share at 2.5 percent during the last quarter of 2012. It remains difficult to determine where the market shares will be by the end of this year, as considerable partnerships and releases will certainly occur between now and that time.