Tag: smartphone marketing

When you have a tech announcement to make, be certain that you’re getting maximum exposure.

Your mobile technology news release needs to be seen by the largest amount of targeted traffic to make sure that it is seen by the right people who will actually act on what they see. That’s where Mobile Commerce Press comes in, because our PR submission service has just made your marketing more affordable.

For only 20 days, you can take advantage of the complete PR submission service package for $5.99.

This allows you to receive targeted marketing exposure for your mobile technology news announcement over several channels, so that thousands of people will have the chance to learn more about your message. While the typical price of $9.99 is already low enough to fit into any marketing budget, the current sale of $5.99 offers the chance to take advantage of this full package at a notably lower cost.

Your mobile technology news will be seen by targeted visitors through multiple channels.

This isn’t your standard PR submission service. When you submit your press release to Mobile Commerce Press, you will be able to take advantage of a complete package of opportunities:

• Attention on a Google News approved site – thousands of people visit this website through our daily headlines that are found on Google News.
• Niche news – our readers are interested in mobile, technology, and marketing, so your press release will be viewed by people who are interested in what you have to say.
• 30 day feature – your press release will be featured on the Mobile Commerce Press homepage for a month to make sure that it gains maximum possible exposure.
• Permanent site inclusion – your PR will never be taken down from our archives, so readers will always be able to access it.
• Links – you can include up to 3 links within your article, so that readers can conveniently find their way to your website, landing page, or social media.
• Image – you can add your own image to improve the appeal of your press release, since a visually appealing read will generate more action from visitors.
• SEO – when you submit your PR, editors manually read it and search engine optimize it for the best possible search query results.
• Fast publishing – once you’ve submitted your PR, you can expect to see it on the website within 24 hours.
• Newsletter – your PR will be included in the next Mobile Commerce Press newsletter for viewing by even more targeted readers.
• Social media sharing – a link to your press release will be shared over all MCP social media platforms

The opportunity to try this mobile technology news release service at the reduced price of $5.99 will end on July 11, 2015.

The global mobile chief at Mediacom has predicted that this will be the next trend in smartphone advertising.

According to Ben Philips, the head of mobile at Mediacom, it is important for marketers to get to know the basic differences between web advertising automation and mobile marketing automation so that they will be able to offer an exceptional experience by way of each different channel.

Advertisers have been using automated online content and have been seeking the same over mobile.

Though marketers have been trying to push automated mobile marketing content for a while now, they have struggled to be able to achieve their goals as their view of how people interact with – and switch to and from – each platform is not clear. As proximity triggers and push notifications become more central to the efforts of marketers, Mediacom feels that the automation of mobile advertising which steps above and beyond the app.

Phillips cautioned advertisers that mobile marketing is not simply a matter of a phone.

He stated that brands should be taking into “consideration all that is not tethered to a desk”. It is important to note that the marketers that are achieving the greatest levels of success are those that have been designing their creative mobile first, and are those that “appreciate how their audience chooses to engage with them and provides the correct response.”

For instance, within a retail brick and mortar shop, it was suggested that instead of pushing mobile ads that would be received by customers as they make their way past an aisle, it may be more effective to personalize the advertising by connecting with them through CRM and provided greater context for the ads.

Philips went on to explain that “Automated mobile marketing will enable deeper CRM learnings and processes that lead brands to a more personal one-to-one dialogue with their consumers.” That said, providing an engaging communication that is personalized for the shopper is impossible without obtaining the appropriate data with regards to the audience. Therefore, Philips has predicted that one of the most important efforts of this year will be to create a persistent tracking identifier for a shopper as he or she travels from one platform to another.