Tag: smartphone banking

Mobile payments brings banking services to the unbanked of the world

| January 8, 2015

Customers that have never had access to financial institutions are using smartphones to change their capabilities.

Many of the countries in Africa have been extremely underserved by banks for a range of different reasons, but mobile payments are now bringing financial services to customers who have always been unbanked.

This is especially true in Nigeria, where mobile money is becoming an important driver in the local economy.

The Central Bank of Nigeria has launched a massive initiative to boost the use and access of mobile payments and money. Among the reasons that this is an important effort is that it will provide them with a tremendously larger market as it will mean that those who were underbanked or completely unbanked will suddenly be able to access financial services by way of their mobile devices.

With mobile payments and banking, location no longer presents a barrier to being able to reach consumers.

This access to mobile banking is bringing individuals who had been far removed from participation in much of mainstream commerce into the ability to take part in widespread economic transactions. Therefore, this means that consumers that had previously been outside of the center of commerce will be accessible to industries beyond simple payments and into pensions, insurance, and other areas.

Mobile Banking - AfricaNone of those industries had been able to establish physical locations that would allow them to be able to sell to consumers in the traditional way, but by using mobile commerce and accepting transactions over smartphones, this has changed the game, entirely.

As the growth in telecom and smartphone and mobile technologies continues to grow and expand, and as the financial services industry increasingly rises to the challenge of offering mobile payments and banking services, the situation has altered across entire African countries. People who live in rural communities that are nowhere near phone lines and cables are gaining access to banking and transactions through financial institutions and telecoms such as UBA and Airtel, MTN and Diamond Bank, First Bank, Stanbic IBTC Bank, Ecobank and Globacom.

Similarly, M-PESA has been making a tremendous splash in reaching the unbanked and rural Kenya, where the mobile money system has taken off extensively, with 17 million users (one third of the adult population of the country) and 40,000 agents. Every day, that service processes over 2 million transactions.

Mobile banking accounts launched by Citibank

| September 30, 2014

These products will be available exclusively to customers who will access them over their smartphones and tablets.

As much as online bill paying and digital transaction processing have become exceptionally commonplace, mobile banking has been experiencing a relatively slow adoption, comparatively speaking.

Some tenants are now capable of paying their rents electronically to skip paper checks, but smartphones aren’t there yet.

That said, as companies behind mobile payments work very hard to encourage consumers to use their smartphones instead of credit or debit card, a rising number of options are becoming available. Many are hopeful that the recent release of Apple Pay, along with the NFC enabled iPhone 6 will help to convince consumers to use this type of technology. At the same time, Citibank is looking at a mobile banking option that provides an account that is exclusive to smartphones and tablets.

The mobile banking account is called Access and Citibank has made it exclusively for these device users.

The primary market for the Access accounts are the Millennial generation, which typically down even own a checkbook and that are very used to paying their bills and making purchases online. This generation is also very comfortable with completing a large range of different tasks through the use of their smartphones and tablets.citibank - mobile banking

Millennials are actually the biggest age-based demographic that are compete non-users of paper checks. Overall, though, 32 percent of consumers still use a paper check to pay at least one bill, whereas slightly more – 38 percent – pay at least one bill electronically.

As a whole, 12 percent of all Americans have said that they do not use their checkbook – regardless of whether or not they ever had one. Many of those who do still use checks use them for only one or two bills every month. Among the most common uses for this type of transaction is to pay rent.

Citibank is now seeking to move this type of transaction in a new direction with mobile banking and is aiming this product at the demographic that is most likely to be open to adopting it. According to the Citi U.S. chief operating officer of retail banking, Robert Beck, “We developed Access after spending a lot of time listening to customers and looking at their banking needs, and we identified several trends.”