Tag: skava mobile commerce

UK retailers may be missing the mark with mobile commerce

| March 17, 2013

UK Mobile CommerceUK retail industry may not be accommodating of mobile commerce

Mobile commerce is expanding, but United Kingdom retailers may be missing their opportunity to take advantage of the growing number of consumers that are interested in shopping from their mobile devices. Skava, a leading provider of retail technology, has announced that it recently participated in a study of UK and U.S. retailers. The study suggests that a significant portion of retailers in the UK are not optimizing their websites for mobile devices, which means that they could be missing out on a significant amount of business from mobile consumers.

Study shows half of top 100 retailers in the UK are not taking mobile seriously

The study shows that only 50% of the UK’s top 100 retailers have optimized their websites for mobile devices, compared to 100% of the top 100 retailers in the U.S. Skava suggests that not optimizing retail sites for mobile viewing could be a major misstep for UK retailers, especially as consumers become more apt to use their mobile devices to make purchases. Mobile commerce is growing in popularity and many retailers may find that they are missing a significant opportunity, potentially losing their spot in the top 100 by making it difficult for consumers to participate in mobile shopping.

Websites optimized for mobile devices are becoming increasingly important

Websites that are not optimized for mobile devices are difficult for mobile consumers to use. This is because mobile devices are inherently different than traditional computers. Smaller screens and access to mobile Internet make it difficult for consumers to browse sites that do not prioritize cross-platform optimization. In terms of mobile commerce, e-commerce sites make mobile payments almost impossible, providing consumers with a poor experience.

Skava aims to promote mobile commerce services

The growing number of consumers with smartphones and tablets has lead many companies to optimize their websites for mobile viewing, but much of the retail industry in the UK remains somewhat complacent. Skava recently entered into the European market in order to provide more services to the retail industry, aiming to help retailers become more accommodating of mobile commerce.

Mobile commerce company opens new office in London

| February 11, 2013

Mobile Commerce LondonSkava opens new office in London to enter mobile commerce sector in Europe

Skava, a leading provider of mobile commerce and tablet commerce retail technology, has announced the opening of a new corporate office in London. The company has been seeing significant growth in the U.S. in recent years and has taken note of the growing demand of mobile commerce in Europe. Keen to provide European retailers with the tools they need to engage mobile consumers, Skava is working to establish a stronger presence in the United Kingdom. Through the UK, the company will eventually expand into other parts of the region.

Companies seeing more mobile traffic to their sites

Mobile traffic is one the rise throughout Europe. According to a recent analysis from Forrester Research, many companies are reporting that up to 20% of their site traffic is coming from mobile devices. These businesses are preparing to engage these consumers in a variety of ways, including new mobile commerce services that will allow them to make purchases directly from their smart phones and tablets. This is where Skava comes in, as the company boasts of one of the most comprehensive platforms to help facilitate mobile commerce.

E-commerce poised for major growth in Europe

According to analysis from Forrester Research, e-commerce revenues throughout Europe are expected to reach more than $20 billion in 2017. Much of this revenue will come from the retail industry, with a significant portion coming through mobile commerce. With the European market showing such promise, Skava is poised to introduce European retailers to its services a new way to engage consumers through the allure of mobile commerce.

Mobile commerce security concerns high among European consumers

Consumers throughout Europe have shown their eagerness to participate in mobile commerce, but many still have concerns over security. Most mobile commerce services require consumers to save their financial information to their smart phones or tablets, which are both popular targets for theft. Some have concerns that this information is too easy to steal and exploit, thus the demand for more comprehensive mobile security features for mobile commerce services is on the rise.