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Mobile technology is used by most air travelers

A new global survey has found that the vast majority of air travelers are tech-savvy.

The survey, which was conducted jointly by Societe Internationale de Telecommunications Aeronautiques (SITA) and Air Transport World, revealed that while almost all of the surveyed passengers use some form of mobile technology when travelling, 77 percent of the 6,277 passengers surveyed would be content using wearables such as smartwatches and smart glasses to make their journey more interesting or to help them during their travels.

The survey focused on consumers travelling through the 30 top airports across the globe.

The global survey carried out by the aviation communication and IT firm based in Geneva and the aviation journal, showed that nearly every passenger (97 percent) had a smartphone, tablet or laptop with them when they flew and that one in five passengers surveyed travelled with all three of these devices. This finding alone highlighted the increasing importance of passengers who are tech-savvy.

Passengers want to be able to use mobile technology at every point of their journey.

mobile technology news - travelThe survey also learned that air travelers want to stay connected at each part of their journey. The study found that 76 percent of respondents utilized airline apps and that of this same group, 43 percent said that the apps made a distinct improvement when planning their travels and during their travel experience.

In addition, 54 percent of participants wanted there to be a greater investment in technology to assist them in comparing airline fares. Furthermore, 52 percent wanted in-flight wireless service and improved real-time flight information. Also, the survey revealed that 57 percent would like airport directions and maps and 53 percent wanted personalized alerts sent directly to their phones to notify them about any delays.

The survey clearly reveals that mobile technology is important to air travelers. According to Francesco Violante, the CEO of SITA, passengers who are tech-savvy “expect more personalised apps and services consistently delivered on the web, to their phone or tablet. New technologies like smart watches and glasses have now become commonplace and “they present a great opportunity for airlines and airports to engage directly with their passengers to provide efficient services throughout the journey.”

Mobile apps are most appealing to Atlanta airport travelers

A recent mobile device study has revealed that these passengers are the most willing to use m-commerce services.

According to the results of a survey that was recently conducted in worldwide airports, the passengers traveling through the Hartsfield-Jackson International Airport in Atlanta are those who are most willing to use mobile apps for travel purposes.

Among the tasks they were willing to complete via smartphone or tablet is ticket purchasing.

The survey was released by aviation technology consulting firm, SITA. It revealed that more than half (51 percent) of passengers in Atlanta had stated that they would be willing to use mobile apps on their devices in order to purchase tickets. This could open up new doors in m-commerce.

Passengers also stated that they would be willing to use the mobile apps for a number of other purposes.

Mobile Apps - AirportIn Atlanta, about 65 percent said that they would use their mobile devices for making flight changes. When compared to the global average of 47 percent, this was clearly a great deal higher. Furthermore, among the respondents in Atlanta, 60 percent stated that they would have been willing to use their smartphones and tablets to pay for seat upgrades and other forms of ancillary services. On the other hand, the global average willing to do the same was only 39 percent.

This represents a massive increase over the results that were brought in during the same survey last year. At that time, only 35 percent of Atlanta passengers said that they would be willing to use their gadgets for these purposes. This information is likely to be interesting to mobile app development companies as well as in the creation of future forms of mobile marketing strategy.

This latest annual survey was the eighth SITA/AIR Transport World Passenger IT Trends Survey. It was conducted with a participation of 2,489 passengers from 70 countries, who made their way through six of the busiest airport hubs around the world. They answered questions and gave their opinions regarding several digital and mobile apps usage topics. Aside from Atlanta, the airports also included Beijing Capital International, Abu Dhabi International, Frankfurt International, Chhatrapati Shivaji International (Mumbai), and GRU Sao Paulo International.