Tag: Singles Day

Singles Day mobile commerce could be huge at Alibaba

The Chinese mega-giant company has worked hard to broaden its global reach this year.

Singles Day mobile commerce predictions continue to roll in as the big day approaches on November 11. Alibaba has made tremendous efforts to help to bolster its own successes on this unique Chinese day. At the same time, it is hoping to encourage a growing number of consumers to participate.

That said, most analytics firms have agreed that the participation in Singles Day 2016 should break records.

Millions of people have already been making Singles Day mobile commerce purchases. Alibaba’s CEO, Jack Ma, is hoping to be able to use this m-commerce trend to achieve greater results outside of China, as well. Though Singles Day was invented in China and is celebrated primarily there, Alibaba is looking to use it as a jumping off point.

Singles Day Mobile Commerce - Mobile ShoppingNovember 11 is Veterans day in the United States. This makes it unlikely to be a great date to try to carry Singles Day over to this part of the world. That said, the company is hoping to keep the shopping momentum going in the US as the holiday season follows closely on its heels.

Singles Day mobile commerce is a more recent phenomenon that started over desktop in 1993.

The day was created by a group of male Nanjing University students. They decided that 11/11 was the perfect numerical date to represent a celebration of being single. Though it had a slow start and was limited to a small local movement over e-commerce, Alibaba made it big. The company decided to take hold of the movement, which saw growing popularity, and monetize it.

By 2009, the company’s massive e-commerce platforms, Taobao and Tmall, were raking in cash through online purchases. The first Singles Day observance brought an estimated $7 million in sales. Even in a market the size of China, that figure is impressive, though not at all tremendous. By 2010, far more retaielers were on board, including one of the main rivals of Alibaba in China, JD.com.

The next year, Alibaba alone generated $820 million in sales. By last year, that figure had risen to $9.3 billion, credited greatly to Singles Day mobile commerce trends. Since 2012 the sales have been greater than those seen on Cyber Monday in the United States and it is expected that they will be even higher this year.

Alibaba finds success in mobile commerce

Mobile strategy helps Alibaba set a new Singles Day sales record

Alibaba has set a new Singles Day sales record this year. Singles Day is China’s equivalent to Black Friday in the United States and is one of the country’s largest shopping days of the year. Alibaba, and other retail organizations, often set their sights on Singles Day as a chance to recover from any financial losses they may have seen over the past few quarters. This year, Singles Day has proven to be a major success for most retailers, especially those focusing on mobile commerce.

$9.3 billion in sales were made by Alibaba on Singles Day this year

According to Alibaba, more than $9.3 billion in sales were made during Singles Day, a significant increase over the $5.8 billion the company saw during the same day last year. This monumental success has driven Alibaba’s shares on the New York Stock Exchange higher as investors see more hope in the company’s retail endeavors. Much of the company’s success has been because of its focus on the mobile commerce space, which has become quite active throughout China.

Mobile commerce is thriving in China

Mobile Commerce SuccessChina is home to the world’s largest mobile Internet user base, with more than 527 million active users. These people are quite interested in shopping online from a mobile device and regularly use a wide range of mobile payment applications on a daily basis. During the second quarter of this year, some $27 billion in mobile spending was reported in China, accounting for 26% of all online transactions made in the country. By 2016, mobile shopping is expected to account for more than 50% of all online transactions made in China.

Alibaba to continue focusing on the mobile space

Alibaba’s strategy to engage mobile consumers has proven to be particularly successful. The company has been investing more heavily in the mobile space in recent years, hoping to capitalize on the popularity of mobile commerce. Alibaba plans to continue focusing on the mobile space for the foreseeable future, hoping to establish yet more dominance among mobile consumers.