goGame is receiving millions in funding from Sega Networks which decided against opening an office there.
While Sega Networks could just as easily have opened up its own office location in Singapore, it has chosen to place its mobile games brand under the control of a startup there called goGame, under its head, David Ng.
The developer has been recreating its mobile gaming strategy for several months it chose to invest in the startup.
The choice will allow Sega, a Japanese company that specializes in video and mobile games, to allow goGame to spend its energies on localization, marketing and customer service, while it keeps it resources dedicated to its own top priorities and strengths. In that light, it has made a multimillion dollar investment into the Singapore company and announced this choice at an event in the new office of that startup business.
Sega has shown a massive amount of trust in this investment of its mobile games through goGame.
By the time of the writing of this article, no precise amount of the actual investment had been disclosed to the media. It was, however, pointed out that Incubate Ventures, Japanese VC firm still in its early stages, also contributed to the investment in the startup.
The CEO of goGame, David Ng, said at the launch party that “People keep telling me that I’m crazy. To build Gumi to the global stage for three and half years and then just leave. People said, why did you leave? Who in their right minds would leave? But I’m excited to show you what I have.”
Ng is no new entrant into this space. His flagship product called goPlay has changed the way developers are able to launch, market, and support their mobile games through a convenient drag and drop service that is free-to-publish. Now, with goGame, it is possible for software development kits (SDKs) to be dropped into a game to fix issues or better the customer management, localization, worldwide marketing, payment and even 24/7 live operations of a game. Alternately, if a developer were to attempt to use the traditional means of replicating the SDKs on their own, it could take as long as months, depending on what the purpose of the change is meant to be.
By the time this article was written, the blog posts from Sega stated only that “It is important for us to ensure that all of our fans, regardless of platform or operating system, have a great playing experience and after evaluating our complete list of titles, we have determined that a number of them no longer meet our standards,” without saying exactly which of the mobile apps fit that description.