Tag: sega mobile

Mobile games distribution startup in Singapore gets huge investment from Sega

goGame is receiving millions in funding from Sega Networks which decided against opening an office there.

While Sega Networks could just as easily have opened up its own office location in Singapore, it has chosen to place its mobile games brand under the control of a startup there called goGame, under its head, David Ng.

The developer has been recreating its mobile gaming strategy for several months it chose to invest in the startup.

The choice will allow Sega, a Japanese company that specializes in video and mobile games, to allow goGame to spend its energies on localization, marketing and customer service, while it keeps it resources dedicated to its own top priorities and strengths. In that light, it has made a multimillion dollar investment into the Singapore company and announced this choice at an event in the new office of that startup business.

Sega has shown a massive amount of trust in this investment of its mobile games through goGame.

Mobile Games - SegaBy the time of the writing of this article, no precise amount of the actual investment had been disclosed to the media. It was, however, pointed out that Incubate Ventures, Japanese VC firm still in its early stages, also contributed to the investment in the startup.

The CEO of goGame, David Ng, said at the launch party that “People keep telling me that I’m crazy. To build Gumi to the global stage for three and half years and then just leave. People said, why did you leave? Who in their right minds would leave? But I’m excited to show you what I have.”

Ng is no new entrant into this space. His flagship product called goPlay has changed the way developers are able to launch, market, and support their mobile games through a convenient drag and drop service that is free-to-publish. Now, with goGame, it is possible for software development kits (SDKs) to be dropped into a game to fix issues or better the customer management, localization, worldwide marketing, payment and even 24/7 live operations of a game. Alternately, if a developer were to attempt to use the traditional means of replicating the SDKs on their own, it could take as long as months, depending on what the purpose of the change is meant to be.

Older mobile games from Sega will soon be removed

The brand has yet to announce specifically which ones will be taken down from app stores.

A couple of months ago, Sega released an announcement that said that it would be shifting its focus away from console products and toward PC and mobile games in order to help to rebuild itself with a fresh reputation.

Now, it has stated that it would be sweeping away some of its older titles from mobile app stores.

Sega will soon be taking down a range of its mobile games from the different app stores where they are currently found, according to a blog post from the company. This includes the Google Play Store, the Amazon App Store, and The App Store for Apple devices, as well as the Samsung App Store. The main thing that Sega has yet to say is exactly which among its game titles would be taken down.

While many have speculated about which mobile games would be taken down, nothing official has been released.

Mobile Games - SegaBy the time this article was written, the blog posts from Sega stated only that “It is important for us to ensure that all of our fans, regardless of platform or operating system, have a great playing experience and after evaluating our complete list of titles, we have determined that a number of them no longer meet our standards,” without saying exactly which of the mobile apps fit that description.

It also pointed out in a separate statement that there are a few smartphone and tablet games within their mobile catalog that go “back to the earliest iterations of devices” and that the expectations of today’s players have increased dramatically based on the advancements that have taken place in technology.

Some have taken to looking to the posting dates of some of these mobile games, and are guessing that the ones that have been available in the app stores for the longest may also be the ones that will be taken down. However, Sega has not made any effort to confirm or deny those speculations. It was made clear that while the game apps would not be available in the stores for purchase, they would still be available to individuals who have already purchased them.