Tag: samsung

Samsung takes on mobile games

| February 11, 2013

Mobile Games Samsung EA partnershipSamsung and EA team to push mobile games forward

Game industry giant Electronic Arts (EA) has teamed with Samsung Electronics to makes progress in the mobile games space. Samsung recently launched its own applications store to rival that of its long-time competitor Apple. The store is still in a fledgling state, but offers a wide variety of applications to consumers using Samsung mobile devices. The company has become heavily interested in mobile games and has been working to bring in more gaming applications to its new store, which has presented Electronic Arts with a very promising opportunity.

100% Indie initiative may attract developers to Samsung platform

EA and Samsung have teamed to launched the 100% Indie initiative, which is meant to attract developers of mobile games to the new Samsung app store. The initiative will provide developers with 100% of the revenue their mobile games generate through Samsung’s platform for their first six months, higher than the typical 30% developers usually get from other platforms. The initiative is scheduled to launch on March 4, 2013.

Higher revenue shares could be very alluring to developers

After the six month period had expired, developers with mobile games on the Samsung platform will give 10% of the revenue their games produce from that point forward to the company, keeping the rest for themselves. The following year, Samsung’s share rises to 20%, with the company’s share capping at 30% after two years. Samsung believes that developers being able to keep a higher share of their revenue, especially during the first six months of the launch of a new game, could be very lucrative to innovative and ambitious independent developers.

Samsung shows strong interest in mobile games publishing

Samsung recently overtook competitor Apple as the world’s largest smart phone seller. With the help of EA, the company may soon establish itself as a leader in the realm of mobile games. While Samsung will not focus on developing mobile games itself, it has a strong interest in acting as a publisher for such games. EA has extensive experience in this field, as the company is one of the largest publishers in the game industry currently.

Apple losing ground in prominent markets

| January 29, 2013

Apple losing ground in AsiaConsumer fatigue threatens Apple in Asia

The iPhone continues to be a rampaging success in the U.S. and European markets, but fatigue may be setting in for those in the Asian market. Some of Asia’s most influential cities are beginning to show signs of iPhone fatigue, especially as a new generation of consumers, who have grown up steeped in technology, begin to show less interest in the popular mobile device. Consumers in both Singapore and Hong Kong are beginning to look for alternatives to Apple, which may have a dramatic impact on the company’s future.

Apple continues focus on mobile world

Apple has seen remarkable success in its mobile ventures and has adopted a very strict focus on the mobile world in general. The introduction of the iPhone solidified the company’s hold on the mobile space. As the years have gone by, the company has introduced several new iterations of the iPhone, each featuring new technology and services that Apple believed to be ideal for consumers. The company has also entered into the tablet market with the iPad, a venture that has also proven to be rampantly successful.

Market share dropping quickly in Singapore

While Apple has enjoyed the worldwide success of its various mobile products, its grasp on the Asian market is beginning to loosen. This is due to a number of factors, including iPhone fatigue, and the desire that many consumers are showing for other brands, particularly those from Samsung. According to StatCounter, a traffic measuring service that collects data from more than 3 million websites, Apple’s share of mobile devices in Singapore dropped significantly in 2012. StatCounter shows that in this month alone, Apple’s market share dropped by 50%.

Consumers in Hong Kong and elsewhere show favor for Android

Similar results are being seen in Hong Kong. Approximately 30% of all mobile devices therein come from Apple. In both markets, the Android platform is picking up much of the slack. This may be due to the fact that some of the latest Android devices include NFC technology, which allows for a wide range of new services, including mobile commerce, that are absent from t he iOS platform.