Samsung introduces new mobile commerce application
Samsung has begun showing off its new Wallet mobile application for its line of smartphones. The company has adopted a strong interest mobile commerce recently, and this interest has helped the company dethrone Apple as the leading provider of mobile devices in the world. Consumers share the enthusiasm for mobile commerce that Samsung has been displaying, demanding new applications that can facilitate mobile payments and make it easier to manage bank accounts and shop online.
Wallet to provide digital storage to consumers
Samsung’s Wallet will act in much the same way that other mobile wallets do. The Wallet will be able to store a wide variety of digital information and content, such as financial data and tickets for concerts or public transport. In this way, the Wallet is very similar to Apple’s Passbook. Unlike the Passbook, the Wallet will allow users to participate in mobile commerce in some way, thanks to the NFC capabilities of Samsung’s latest smartphones.
Wallet to make use of QR codes
While the Wallet will leverage NFC to some degree to open up mobile commerce to consumers, the other aspects of the application will be based on barcodes, specifically QR codes. The Wallet can store mobile coupons, airline tickets, and special offers from loyalty programs that can all be accessed through scanning a QR code. Samsung believes that these codes are a simpler way of providing services to consumers rather than having the Wallet rely entirely on NFC technology.
Wallet may be included in new Galaxy S4
Samsung has already lined up an array of partners that will support the Wallet when it is launched. The company is currently preparing for the launch of the new Galaxy S4, which is expected to be released in spring this year. The Wallet may be made available before the launch of the S4, with current speculation suggesting that the application will be available in a matter of weeks rather than months.
Samsung sets sight on enterprises with new mobile technology
Samsung became the world’s leading smartphone manufacturer last year with the launch of the Galaxy S III. The company was able to dethrone Apple after years of competition and is now beginning to set its sights on BlackBerry, the company that has dominated the enterprise market for several years. BlackBerry’s smartphones are favored among business professionals because of the features they offer, but Samsung believes that it can offer enterprises much better tools that can synergize the personal and professional profiles in a single mobile device.
Samsung unveils Knox
Samsung has revealed an new enterprise initiative called Knox. The initiative is designed to allow users to make use of their personal and professional profiles on a single mobile devices, rather than keeping track of these profiles on various devices. This is similar to BlackBerry Balance, which is one of the major features of the recently launched BlackBerry 10 operating system. The BlackBerry Balance separates personal items, such as mobile games and entertainment applications, and corporate applications. This feature allows corporate applications to remain secure, free from the data collection methods that are common in apps like mobile games.
Knox will help keep corporate data secure
Samsung’s Knox is still in its early stages of development, but Samsung believes that the service will be well received in the world of enterprise. The system will help keep corporate applications secure by separating them from the rest of a smartphone’s operating system. These applications will still function as they are meant to, but the mobile device itself will have limited access to the information being used with these applications. Applications that are more personal will not be able to interact with corporate applications on any level.
Knox may be an adequate alternative to BlackBerry
Samsung believes that Knox will help provide more peace of mind for enterprises making use of mobile devices. Knox is expected to help address some mobile security issues that exist with the Android operating system. These issues have lead many enterprises to favor BlackBerry in the past, but that may change when Knox is fully actualized in the market at some point in the coming years.
