Tag: Samsung Pay app

Samsung Pay mobile payments arrive in Brazil ahead of Olympics

The electronics and tech giant is introducing its branded app just in time for athletes and spectators.

Samsung Electronics Co. has announced that it is launching its mobile payments app, Samsung Pay, in Brazil. Certainly, the fact that the Olympic Games are headed to the country played a vital role in this decision. Should the launch be successful, it may open the door to more countries throughout Latin America.

Mobile phones are a primary access point for the internet in Latin America, making this strategy promising.

The mobile app, Samsung Pay, first saw its world debut in South Korea. That occurred nearly a year ago in August 2015. It has since become available to more countries. It has been in the United States since September 2015. Now, Samsung will be sending the mobile payments service to smartphone users attending – and participating in – the Olympic Games. This, according to the vice president of the unit, Haley Kim.

Samsung Pay will be up against some stiff competition as Apple and Google also make a grab for that market.

Samsung Pay Brazil The largest company in South Korea will be pitting its mobile payments service against Google Pay and Apple Pay. This is no small market opportunity. Forrester Research Inc. predicts that by 2019, it will have broken the $142 billion mark. Those three companies have been rivals in every major marketplace. They are seeking to draw customers to their apps not just to encourage them to use the mobile applications themselves, but also their devices.

In Brazil, Samsung already has a 42 percent share, said Gartner Inc.. That is sizeable when taking into account that there are more active mobile phone accounts than people in the country. The company is aiming to use its mobile payments service to bring in an even larger number of new users. That said, it could be a challenging effort considering the current state of the Brazilian economy. It is currently suffering the deepest depression it has faced for at least one hundred years.

Kim explained that “The demographic group buying and using these devices in Brazil is more the high-end or premium customers who may not be significantly impacted by this economic crisis.” Samsung Pay may have a bit of an advantage as the company is a corporate sponsor of the games. It is also selling a limited edition Galaxy Edge S7 featuring the Olympic rings and colors. The mobile payments app will also be compatible with users of other S7 devices, in addition to the A5 and A7 models and others.

The Samsung Pay app has launched in Australia

This mobile wallet has now made its way Down Under and aims to replace cash and train tickets.

In the competitive world of mobile payments, the Samsung Pay app has now launched in a new market. Australians have another mobile wallet choice in this area where there are many rivals but where adoption is scarce.

Mobile wallet apps have not been taking off at the rate expected by many of the companies behind them.

The Samsung Pay app was launched as a result of a partnership with both Citibank and American Express. The goal is to be the first contactless mobile payments platform to truly take off in the country.

Australians who use Samsung smartphones can pay at contactless terminals through those mobile devices. They simply need to download the mobile wallet and connect it with an American Express or Citibank card. That said, they cannot use Citibank and Amex branded cards from other banks with this mobile application.

The Samsung Pay app lets consumers complete payment transactions through tap and pay terminals.

Samsung Pay App Mobile PaymentsThis has made Australia the fifth market to be able to use Samsung Pay. Before Australia, the countries using this mobile app have been: Korea, the United States, China and Spain. That said, Singapore followed closely on its heels, having launched only days later.

Samsung Pay will function on any Galaxy smartphone, provided it has at least Android 6.0 Marshmallow or higher. Its interface is designed to be simple and straightforward with a swipe to pay format. Samsung claims this makes it just as easy to pay with a smartphone as it is with a card. In fact, the company said it might be even easier for some.

The Korean consumer electronics company also identified four secure steps that are taken to complete every Samsung Pay app transaction:

• Open payments by swiping up from the home screen
• Select the desired card
• Place your finger on the home button so you can verify your fingerprint
• Tap the smartphone against a contactless terminal

The mobile payments system uses tokenization to make certain that card details remain private. They are never shared with the merchant.