Tag: retail industry

Mobile commerce growth skyrockets in the US

| April 28, 2013

Mobile Commerce Skyrockets in U.S.Study highlights growth of mobile commerce in US

A new study from eMarketer, a market research and analysis firm, paints a promising future for mobile commerce in the U.S. Consumers throughout the country have been growing more acclimated to the concept of mobile commerce as they become more exposed to it. This exposure is due to the numerous companies and organizations that are pushing to establish dominance in the mobile commerce field, providing these consumers with access to platforms and services that can be used to make mobile payments. The study suggests that mobile commerce will soon account for a significant number of retail sales within the U.S.

Consumers becoming more comfortable with mobile shopping

Mobile commerce has been showing the most growth in the retail industry. Consumers are beginning to use their mobile devices to shop for and purchase products, considering this  practice to be significantly more convenient than conventional forms of commerce. As such, the demand for mobile payments services has been on the rise and many retailers have shown their eagerness to oblige.

25% of retail sales will be mobile by 2017

According to the study from eMarketer, mobile sales in will account for 25% of all online retail sales by 2017, more than double that recorded in 2012. The study shows that mobile commerce has grown rapidly since 2012, prompting an 82% increase in mobile sales over that time period. By 2017, mobile commerce is expected to generate more than $108 billion in retail sales, much of which will come during the holiday shopping season.

Mobile commerce services becoming more accommodating to consumers

Mobile commerce is currently experience arise to fame that is similar to that seen in mobile technology itself. As consumers become more familiar with mobile commerce, they are beginning to provide feedback concerning the improvements they wish to see introduced into their favored payment platforms. As such, the companies and organizations investing in mobile commerce are beginning to develop platforms that are more secure and easier to use, attracting even more interest from consumers throughout the country.

Report highlights consumer preference for mobile commerce

| April 21, 2013

mobile commerce consumer retailMobile commerce becoming a major aspect of retail

Accenture, a leading market research firm, has released a new study concerning the preferences consumers have in the realm of online shopping. The Seamless Retail Study highlights these preferences, showing that many consumers favor their mobile devices to shop for and purchase products online. Mobile commerce is growing increasingly common, especially in the retail industry, due to the convenience it offers to consumers. Many consider using their smartphones and tablets to shop online is simple more efficient than other forms of shopping.

Survey shows consumers are likely to use mobile devices to shop

The study includes a survey, which notes that 88% of consumers claimed to have participated in “webrooming,” a practice similar to showrooming wherein consumers browse for products on the Internet before purchasing products in a physical store. The survey also shows that approximately 43% of consumers have plans to shop online more frequently in the future, with 23% of these consumers noting that they plan to use their mobile devices to shop.

Mobile commerce offers more convenience to shoppers

The study suggests that consumers are becoming increasingly interested in a seamless shopping experience, wherein they can find and purchase the products they are interested online and pick up those products as soon as possible. Mobile commerce is somewhat accommodating of this trend, as it enables consumers to make a purchase from their mobile device and, in some cases, retrieve their purchased products from a physical store. Amazon has recently begun offering such a service, which has been well received by consumers interested in mobile commerce.

Retailers may have to work harder to engage a changing consumer base

The study claims that retailers may need to combine their store, online, and mobile shopping channels in order to appeal to a changing consumer base. More people are getting their hands of high-end smartphones and tablets, making them more mobile-centric. As such, retailers that do not appeal to consumers on a mobile level could stand to lose significant ground with these people as mobile commerce becomes more prolific.