Data shows UK Android users are enchanted by mobile commerce apps
There was a time when mobile games and other entertainment applications were exceedingly popular among Android users. New data from Nielsen, a leading information and analysis firm, shows that this is no longer the case, at least in the United Kingdom. According to Nielsen, mobile commerce and banking applications are now the most popular apps with Android users. Seven of the top 15 major applications in the UK market have to do with mobile commerce in some way, with some of the most used apps coming from Tesco, Amazon, and Quidco.
Consumers show strong interest in shopping from their smart phones and tablets
Mobile commerce has grown to become a very powerful force in the mobile space. Consumers all over the world have been showing interest in using their mobile devices to purchase products of all kinds. Mobile commerce is especially popular in retail, where companies like Tesco have been working to engage mobile consumers for years. According to Nielsen, Tesco’s application saw more than a 145% spike in new users between May and October of 2012. Those using the application spent 45% more time engaged with the retailer during the same period.
Banks and telecoms account for many popular applications
Many of the mobile commerce applications that have become popular with UK consumers come from the country’s banks and telecommunications companies. Banking applications have been included in Nielsen’s data because mobile commerce does not exclusively refer to the practice of purchase a product using a smart phone or tablet. Rather, mobile commerce is any form of commerce conducted through the use of a mobile device, banking and shopping included.
Mobile games win in consumer engagement
Despite mobile commerce applications becoming so popular among Android users, many consumers are still showing strong interest in mobile games. Nielsen’s data shows that mobile games accounted for the most time spent on smart phones and tablets among consumers. While these applications may have been beaten out by mobile commerce in terms of growth, they are still soaking up the majority of a consumer’s time through engagement.