qr code use Archives ⋆ Mobile Commerce Press

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QR codes are being produced 2 million at a time

Rebecca | July 9, 2013

A barcode using company is currently producing them at this rate every single day.

Danone, the seventh largest food group in the world, has announced that it is placing unique QR codes that can be scanned using smartphones onto each of the dairy products that it is selling in Spain.

The barcodes are the latest element of the loyalty program of the company, and it is hoped it will expand popularity.

When the QR codes are scanned by consumers using smartphones or tablets that have any free barcode reader app. By scanning, the customer is directed to the loyalty program at Danone. The hope is that by using this technique, the popularity of the program – which already has a very large number of followers – will expand greatly, and those who are members will interact more regularly.

Scanning the QR codes will provide consumers with an additional savings on a monthly basis.

QR Codes - Danone At the moment, there are over 2 million registered users with the loyalty and savings program from Danone. By scanning the QR codes, registered users are giving the ability to save up to $50 more per month on products sold by the company in Spain.

Danone predicts that it will be creating and printing 60 million QR codes every month, at a rate of 2 million per day. This is expected to be the largest project that uses these smartphone friendly barcodes in the entire world until now. This is a notable achievement considering that these black and white squares are rapidly becoming more popular among marketers and other mobile commerce participants.

Danone has announced that its investment into the QR code project is greater than $1 million. Therefore, many predictions have been made by experts in the industry regarding the way in which the company intends to recoup the expenditure. It is believed by many that registration and scanning the barcodes will provide the food company with a tremendous amount of consumer data that will be vital in their ability to engage consumers and market to them in an effective and highly targeted way. The increase in sales that could come of this will make the expense appear quite small, should it work as they are hoping.

QR codes allow Woolworths customers to meet their growers

Denny | July 2, 2013

The barcode lets shoppers learn more about the local farmers who supply the stores where they shop.

Woolworths has now announced that it is rolling out QR codes, as of the start of this month, that will allow customers to be able to access details regarding the local growers who supply the stores with the fruit and vegetables that they buy.

The program is called Meet the Grower and includes a number of different kinds of media for information.

For instance, when the QR codes are scanned from a product’s package, it reveals the photo of the farmer who grew it, in addition to his or her URL, the length of time that the farmer has been supplying produce to Woolworths, and other information that customers may find useful and interesting.

The first product that will use the QR codes for the Meet the Grower program will be apples.

QR Codes - WoolWorths These apples are from Montague Fresh, a Victorian fruit supplier. The QR codes will eventually expand to include 57 more products over the span of the next couple of months. The company expects that by the end of this year, there will be about 100 products that have barcodes linking to their growers.

The head of produce at Woolworths supermarkets, Paul Harker, explained that QR codes have been applied in this way in order to respond to the interest that the store’s customers have shown in the history of the produce they are buying. Their shoppers have been asking for a way to learn more about where their fresh food comes from, and the store came up with a mobile friendly program using these barcodes in order to offer precisely that information.

Harker went on to explain that about 96 percent of the fresh vegetables and fruits that are sold at the Woolworths chain of grocery stores are grown right there in Australia. The QR codes help consumers to know precisely where in the country the produce was sourced and which farm grew it and provided it to the supermarket. This strategy will help consumers to gain the information that they want and to learn more about the importance of shopping local.