Tag: qr code mobile shopping

Shopping is not a great experience for everyone, and if you visit Hointer in Seattle, shoppers will find a new and possibly more exciting way to find the perfect pair of jeans or the top that really does fit just right with the use of QR code and mobile commerce to find sizes and even to pay when the fit is right on target.

Not everyone loves shopping

A group of girlfriends may love spending time in a store together trying on the newest styles and showing each other how they look. However, not every consumer wants to shop this way. In fact, if some could, they would never set foot inside a clothing store if they could help it. Those consumers may find the shopping experience at Hointer a little more to their liking and may come home from shopping feeling a little more relaxed than in the past.

New system with QR code and mobile commerce

Shoppers at Hoitner will come into a store that seems to be missing some merchandise. The system is based on QR code, so a smartphone is a must. Costumers will see just one of each style of clothing. They can choose the jeans they would like to try and scan the code. In the dressing room, a pair in the size of their choosing comes via a shoot and they can then see if they fit and look good. Rejected pairs can be returned, or the customer can keep them by using mobile commerce to pay for the jeans with their smartphone.

Stores of the future?

The Hoitner experience is probably not for everyone, but even die-hard shoppers may see some value in such a shopping experience when they simply do not have all day to shop or are having a hard time finding what they want. Men who detest shopping may find huge value in this type of experience, as will those that find chatting with salespeople something they simple do not like to do. Those with a taste for the future, less time to shop, and a love of science fiction may find this one shopping trip they simply can not pass up.

QR codes more familiar with smart phone owners than reports suggest

Perception Research Services (PRS) has released the results of a new survey concerning QR codes and their familiarity among consumers in the U.S. QR codes have become widely used mobile marketing tools, allowing companies to engage consumers that are highly reliant on their mobile devices. The codes have proven capable of providing consumers with valuable information that can influence purchases. Despite the prospects of QR codes, however, some reports suggest that they are rarely used by consumers and that many people do not know what the codes are. This is not the case, according to PRS.

Survey shows mobile shoppers are in tune with QR codes

According to the PRS survey, approximately 54% of consumers surveyed own smart phones. Nearly 76% of these people make use of their mobile device for shopping purposes through mobile commerce platforms. Roughly half of these mobile shoppers use their devices to check prices and do research on products they may be interested in. Electronics and packaged goods are the most common categories consumers focus on while using their mobile device to shop.

94% of smart phone owners recognize QR codes

The survey shows that a staggering 94% of smart phones owners recognize QR codes, with another 44% saying they have used the codes while shopping before. The PRS survey suggests that consumers are not as unfamiliar with QR codes as other research has suggested in the past. The level of comprehension smart phone owners show with the codes may actually be one of the reasons advertisers and retailers continue using the codes so aggressively.

Poor experiences could discourage QR code use

Despite the fact that such a high percentage of smart phones owners know what QR codes are, they may still be relatively leery of using the codes for many reasons. Retailers and advertisers often use QR codes to engage mobile consumers, but few companies actually take the time to test their codes to ensure a positive consumer experience. A poorly implemented code could discourage consumers from using them in the future, and word of mouth often persuades other consumers to avoid QR codes as well.