Tag: PwC

Mobile technology and the internet blamed for droop in brick and mortar shopping

A report from PricewaterhouseCoopers (PwC) has pointed the finger at smartphones for U.K. retail reduction.

PricewaterhouseCoopers (PwC) has released the results of its research, which was based on information compiled by The Local Data Company, which revealed that the United Kingdom suffered a net loss of 987 brick and mortar retail stores, last year, and it has placed the blame on factors such as mobile technology.

This rate of store closures represented an average of 16 per day, across the country, which is a massive increase.

The year before, the figure of store closures in the U.K. was three times lower, when a total of 371 closures had been recorded. On the whole, in 2014, there were 5,839 stores that closed their doors forever, while there were 4,852 new store openings. Among the stores that closed, two out of every three were in the clothing and footwear categories. Mobile technology stores, money services, and bank branches also faced serious difficulties. That said, some types of stores broke away from that trend and managed to thrive, including discount shops such as Poundland, coffee shops, charity shops, smoke shops/e-cigarettes, and betting shops.

Mobile technology and the internet were said to have played an important role in these trends.

Mobile Technology and shoppingAccording to The Local Data Company director, Matthey Hopkinson, “Our town centers continue to evolve away from traditional shops and services to leisure – food, beverage and entertainment.” He also added that “This is reflected by American and British restaurants featuring in the top 10 risers along with the impact of click and collect services showing a 20% growth in 2014.”

Mike Jervis, a retail specialist at PwC, explained that mobile tech and the internet as a whole played an important part in the retail shop downturns, speeding up the rate of store closures as consumer behavior continues to undergo an evolution through the use of these types of tech.

Mark Hudson, PwC retail leader, explained that by watching the “work and play” behaviors of “digital natives”, it will be possible to better predict the future. This means that it will be important to keep a particular eye on those who have grown up with mobile technology, online shopping, and broadly available broadband, as they will have a considerably different relationship with brick and mortar stores than any of the generations that have come previous to them.

Mobile technology is being highly adopted by Hispanic consumers

That ethnic community is using their devices for certain activities even more than the general American population.

According to recent data that has been released by PwC, Hispanic consumers are just as in love with their mobile technology – such as smartphones and tablets – as the rest of the American population, but this specific ethnic group uses these gadgets more often for downloading and streaming video.

The PwC study took a closer look at the use of these devices by the fastest growing U.S. ethnic community.

The research was specifically focused on the way in which people in the Hispanic community use mobile technology in order to consume media, obtain information about health care, and make m-commerce purchases online. The findings, according to the research firm, were quite surprising and could offer considerable insight into that section of the market.

Overall, Hispanic people were found to be high consumers of entertainment content over mobile technology.

This, according to the director of entertainment and media practice at PwC, Matt Lieberman. He said that he found the degree to which this group of people looks to their tablets and smartphones for entertainment was quite striking.Mobile technology - consumers

The data from the research showed, according to Lieberman, that 43 percent of Hispanic Americans use their smartphones and tablets for streaming video. Comparatively, when it comes to this same activity among the general population of the United States, this figure was only 25 percent. Moreover, Hispanics were also found to have a likelihood that is more than twice as high of downloading videos – an activity in which 37 percent take part. In the overall population, that only 17 percent did so.

Lieberman explained that “The Hispanic population are generally larger consumers of entertainment, and that trickles down to mobile.” He also added that “the variance between the general population and the Hispanic population did surprise us.”

The data stated by Lieberman was gleaned from a mobile technology survey that was conducted online with the participation of 1,000 people. There was an even divide of the respondents of this tech survey, between people who were and were not Hispanic.