Tag: playphone

Mobile gaming company gaining traction worldwide

PlayPhone offers a superior social gaming experience.

A leader in social gaming, PlayPhone has recently announced that in all regions where it operates, it reaches almost every mobile subscriber and this success has enabled the company to gain significant traction around the world, particularly outside of the United States, where mobile gaming growth is the most substantial.

The mobile social gaming network presently reaches more than 82 percent of the US mobile market.

In addition to the United States, PlayPhone has reached 99 percent of Brazil’s market and is accelerating and growing more dominant in South East Asia via exclusive deals it has made with Indonesia’s and Singapore’s biggest mobile operators. For Mobile operators and messaging app partners, integrating the PayPhone platform is quick and profitable, as it takes less than two months to become a part of the company’s mobile gaming environment.

Palyphone CMO Anders Evju said “Once PlayPhone lands in a region, it’s only a matter of time before we reach almost a hundred percent of mobile subscribers in that region.” He added that “Operator and messaging app partners are signing on at an accelerated rate.” Evju commented that the active deals the companies have in India, Thailand, China, the Philippines, Australia, Europe and the Middle East, will enable them to cover more of the globe soon. “China alone will deliver more than a billion more potential gamers,” he said.

Mobile Gaming - Social gaming around the worldThe gaming network’s advanced social gaming products for operators and messaging apps includes: cross-network virtual currency, an upcoming advertising platform, white-labeled social game stores and a game developer publishing platform that includes a proprietary software development kit (SDK).

PlayPhone’s technology takes mobile gaming to another level.

Mobile operators and messaging apps are utilizing the technology to provide their mobile customers with an improved social gaming experience with the benefit of broader mobile commerce options. One of the primary advantages of PlayPhone’s gaming ecosystem is its network currency known as “Playcredits”. Those who partner with the company enable their customers to make use of these Playcredits beyond mobile gaming, allowing them to buy mobile products, music, rewards programs and services. Thus, with PlayPhone’s offerings, the future of mobile gaming could be re-imagined.

Mobile Gaming is better than sex for some Americans

20% of American gamers would rather forgo sex than mobile games for a week.

Part II of the Mobile Gaming Chronicles survey from the mobile social gaming network PlayPhone, revealed the main spending habit and behavior trends of American mobile gamers and, among other surprising discoveries, the survey found that if they had to make a choice, one in five respondents would rather go without sex than mobile games for a week.

The group surveyed consisted of 1,000 Americans who play games on tablets and smartphones.

According to the survey, 37% of all American respondents said they would be willing to pay $5 or more a month for a gaming subscription that would offer them a “complete gaming experience”, which would include full access to games, levels and items in the game. This is a much smaller percentage compared to the 57% of Latinos who said they would pay for a subscription. However, in terms of gender, there was not as big of a gap. 54% of men vs. 46% of women said they would pay a subscription fee.

In regard to age group, it was found that gamers aged 25 to 29 were more likely to pay for mobile games than any other age group, with 49% in this age range claiming they would spend 5 or more dollars for a monthly subscription. As for those survey respondents who were self-proclaimed mobile gamers, 53% said they were likely to spend.

mobile gaming survey“Just as we seek to reveal emerging trends in mobile gaming monetization, we feel it’s essential to investigate behaviors that define heavy spenders,” PlayPhone CMO Anders Evju said. “It furthers our goals of maximizing value for our game developer and operator partners and enables us to continue to deliver an optimal social gaming experience,” Evju added.

Some people even confessed they’ve engaged in mobile gaming while behind the wheel.

In addition to investigating the spending habits of smartphone and tablet game players, the PlayPhone survey focused on other trends among gamers. For instance, they found that a surprising 17% of survey respondents admitted to playing mobile games while driving, on a frequent or occasional basis.

It was also discovered that 49% of all survey responders admitted to engaging in mobile gaming at work, while 68% said they sacrificed sleep regularly or on occasion on non-work nights to complete a game and 58% confessed they did this on work nights, too.