Tag: pintrest

Social media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.

Social media marketing offers many new opportunities for businesses

Social media plays an important role in the lives of millions of people around the world. Platforms like Facebook and Twitter have shown that consumers are very interested in keeping in touch with their friends and family online, while also sharing their interests with others and promoting companies they like. Social media offers many opportunities to the marketing sector, especially in terms of mobile marketing. A new report from NM Incite, a social media and market research firm, highlights the opportunities that social media marketing represents.

Report highlights the growth of social media platforms

The report, titled “Social Media Report 2012,” details the ways social media can be used as a communications tool for advertisers. The report highlights the growth of several social media platforms, noting that Facebook remains the most popular platform among consumers and businesses. Blogger and Twitter continue to be rising stars in the social media space, with marketers eyeing Twitter for its potential in social media marketing. Pintrest, a relatively new content sharing website, has seen the most aggressive growth this year, in terms of users.

Consumers showing more interest in mobile devices than in PCs

According to the report, more consumers are making use of their mobile devices to stay connected to social media platforms. The report shows that the amount of time consumers spend on these sites with their mobile device has gone up 21% this year. More consumers are showing favor for their smart phones and tablets than they are for their PCs, presenting an opportunity for advertisers to establish a constant connection with people no matter where they go. Businesses are also responding to this by making themselves more available to social media sites, encouraging consumers to share these sites to their friends and families.

Social media marketing presents its own challenges

The report notes that social media marketing presents several challenges, despite its beneficial prospects. Mobile consumers have shown that they are interested in visits that are marketed to them, but only 14% of these people actually purchased products that they looked up through social media marketing campaigns. Moreover, constant connection with consumers opens businesses up to more scrutiny, increasing the need for comprehensive customer service on a 24-hour cycle.