Tag: paypal mobile commerce

PayPal is setting a greater focus on mobile commerce

| July 24, 2015

As a standalone company, PayPal is adopting a mobile-first strategy

PayPal is now a standalone company being traded on the Nasdaq and it has adopted a mobile-first strategy. The company has come to establish a very prominent position in the mobile commerce space, where it has become one of the more influential entities therein. As the company has now become separate from its former owner eBay, PayPal will adopt a greater focus on the mobile sector. This focus may further increase the company’s standing in the mobile commerce market.

PayPal looks to expand its existing mobile solutions

According to PayPal CEO Dan Schulman, PayPal is set to become a mobile-first platform through the development of new mobile products. The company will also work to enhance its existing mobile solutions, which include those developed by Venmo, Braintree, and Xoom. Braintree, in particular, is expected to become a more prominent tool for PayPal, due to its expertise in the mobile commerce space.

Improving mobile platforms will allow PayPal to engage more consumers

PayPal - Mobile Commerce FocusPayPal also intends to drive higher levels of engagement through the mobile space. Part of the company’s strategy involves the introduction of new services that will be used on a variety of mobile platforms. PayPal will be expanding its one-click purchasing feature, called One Touch. The company is also working on making its payment processing faster. PayPal has already succeeding in increasing this processing speed by 50%.

In-store mobile commerce is a new opportunity for PayPal

The company is also looking to capitalize on in-store mobile payments. These payments are becoming more popular among retailers that are looking for new ways of effectively engaging mobile consumers. In-store mobile payments may be a good opportunity for PayPal to expand beyond the digital space, as it can offer retailers with an effective way to participate in the mobile commerce sector. Several retailers have already embraced PayPal as a way to allow consumers to make purchases directly from their mobile devices, rather than having to use traditional forms of commerce, such as physical currency and credit cards.

PayPal launches rebranding campaign in response to competition in mobile payments space

| May 2, 2014

PayPal to undergo a major rebrand in order to beat out the competition it is facing from other companies

PayPal is about to undergo a massive and somewhat unexpected rebranding. The eBay-owned company has been operating for several years and has managed to avoid making any serious brand changes for the majority of its existence. Now, however, PayPal is seeing competition in the mobile payments market rise to new heights, which has the company somewhat worried about its ability to continue standing out to consumers from amongst its competitors.

Campaign to focus primarily on the North American and European markets

The rebranding campaign will be a global effort and will involve the adoption of a new logo and a new slogan, which will be “powering the people economy.” Australia is expected to be the first market to see the changes being made to PayPal. The associated marketing campaign for the rebranding initiative will focus primarily on the North American and European market after launching in Australia. PayPal currently boasts of one of the strongest mobile commerce presences in these two markets.

PayPal aims to beat back competition coming from large companies

PayPal - Mobile PaymentsPayPal has managed to establish a strong foothold in the mobile space because it was one of the first to begin engaging mobile consumers aggressively. Over the past few years, however, other companies have been growing more mobile-centric, taking note of the growing number of consumers that are taking part in mobile shopping and payments. Large companies like Apple and Google have been making a move to break into the mobile commerce space, and they could potentially replace PayPal as one of the most powerful names in the mobile field.

Competition continues to benefit consumers, but be harmful to some companies

The large number of companies, both old and new, beginning to participate in the mobile commerce space has created a very competitive atmosphere within the sector. An abundance of competition has been a benefit for consumers, as it has given them access to a wide range of mobile commerce platforms to choose from, but this competition has also made it difficult for companies to establish themselves as leaders in the mobile field.