Tag: pandora

Google Glass owners now have their own Pandora Radio app

The popular music streaming service has officially rolled out its first application for this wearable technology.

Explorers now have a brand new way to be able to listen to music over their Google Glass wearable tech, as Pandora has now rolled out its very first app that is designed specifically for use over these devices.

The Glass app gives users the ability to be able to control their stations through the use of voice command.

The Google Glass app first came to life as an internal hackathon project earlier in 2014 that was held by Pandora. The company found that the effort was so popular that it went ahead and turned it into an official application designed for the augmented reality headset. It provides users with the ability to be able to listen to music through the AR glasses in three separate ways. The first is with the ear bud that is provided in the Glass Explorer kit. The second is with the additional optional stereo ear bud gadget. And the third is with the guilt in speaker of the wearable tech, itself, which doesn’t require any additional accessories.

The Google Glass version of the app can be controlled either through the touchpad or voice command.

Pandora made a blog post to share the control methods, in which it said that “Our Glassware allows you to access your personalized radio stations from wherever you are, interacting with the service through voice command or by using the touchpad.”

Users can also either play existing stations or create new ones through the use of the new app. Among the voice commands that are available to them are those that allow them to choose or form new stations. However, the touchpad goes above and beyond that for allowing users to play, skip, or pause tracks, as well as to rate individual tracks using the thumbs up or thumbs down signs.

In order to download the app, owners of the device simply need to visit the Google Glass page, turn on Pandora, and then sign in. This is the second app that has been designed by Pandora for wearable devices. The first one was made specifically for the Pebble smartwatch, and it was rolled out earlier in 2014. That said, the company has been dropping hints to suggest that there may be more focus on wearables in the future.

Mobile marketing goes awry for Pandora

Pandora Media Inc. experiences location based marketing flub.

Pandora, the online radio company, gives mobile advertisers the ability to target their users through the zip code the consumer enters upon signing up but, what has recently been discovered, is that the trouble with this mobile marketing technique is if the advertiser’s customers do not manually change their zip code data in the event that they move, they will continue to receive adds that would only be relevant to their previous place of address.

Many mobile ads that use latitude and longitude for targeting a user’s location are inaccurate.

According to a recent Thinknear survey of 53 million ad impressions, only 34% of mobile ads that use geolocation technology for the purpose of targeting mobile users in a specific location are accurate within 328 feet (100 meters). Meanwhile, 27% are inaccurate by over 32808 feet (10,000 meters).

Thinknear General Manager Eli Portnoy said that mobile users on the go create problems for these apps. Although an application developer may believe to have the proper longitude and latitude coordinates that are equal to a one meter (3.2 ft) by one meter location on a map, in reality, these coordinates could be way off by hundreds of meters. Therefore, if an app publisher utilized the zip code that was entered in during sign up as a central point, the user could, in fact, be traveling in a completely different zip code.Mobile Marketing fail

Portnoy commented that “The industry is moving very, very quickly, and location is very hard.” He added, “A lot of publishers are not location experts, and they are trying to get location, and they don’t understand how.”

To boost its mobile marketing technique, Pandora has started to check IP addresses.

According to Pandora, the majority of its advertisers are interested in running large-scale campaigns that are nationwide. They have no interest in trying to reach mobile users who are located on a specific city block. For this reason, the internet radio company does not try for a target that would be narrower than zip code.

To enhance its more targeted advertisements, Pandora is now checking from where the IP address of a mobile device is coming and will notify a user to change their zip code if this is required. Pandora’s director of product management, Jack Krawczyk, said that the company’s surveys have revealed that its mobile marketing location accuracy scores are in the high 90s on a percentage scale due to the fact that people do not move that often.