Tag: paid mobile games

Primary market for mobile games is parents and kids

The results of a recent study have shown that these are the individuals most likely to play these apps.

According to the results of a recent study that was conducted by The NPD Group, there has been a massive 57 percent increase in the number of people who are playing mobile games over those that are playing on PCs and consoles.

This study ran from 2012 through 2014 and showed that there is a very specific group of players.

What the research determined that the majority of the people who made up the increase in mobile games players were children. Back in 2012, the average amount of time that was spent for play was about 80 minutes per day. However, the most recent figures are now indicating that the average play time is over two hours per day on these devices. One of the main drivers of this trend toward spending more time playing games on smartphones and tablets is that parents are now purchasing premium games so that their kids can play as often as they want and for as long as they want.

This trend in mobile games breaks away from the more limiting functions of many free apps.

Mobile games - parents and kidsThis aligns with data from Super Data Research, an industry intelligence firm that released the results of their own study. In it, they indicated that 7.8 percent of all global mobile game development is conducted with children in mind. Within the U.S., especially, revenue from mobile gaming increased by a tremendous 9.3 percent among games where children are the ones who are actually doing the spending.

The NPD research showed that kids who are aged between 2 and 12 years are spending a larger amount of time on gaming devices – such as smartphones and tablets – than they are on any other kind of activity. For that reason, parents are spending more in that area. That said, once children reach their teen years, the use and spending on these game apps seems to slow, and it does so even more once the individual reaches adulthood.

According to NPD Group industry analyst, Liam Callahan, who discussed the mobile games trend from this study, “There’s no denying the important role kids play in driving revenue. But it’s the adult gamers who are spending more than kids and teens. This group also tends to be the decision-makers for their young children’s gaming experiences, making them a prime target for developers and marketers alike.”

Consumers invest a lot of time in mobile gaming

Mobile gamers spend an average of two hours playing mobile games, daily.

According to the recently published NPD Group’s Mobile Gaming 2014 report, mobile users are spending more time playing games on their tablets or smartphones now (an average of two hours per day) compared to two years ago (an average of 80 minutes a day).

Between 2012 and 2014 the amount of time consumers spent playing mobile games increased by 57 percent.

The latest mobile gaming survey from NPD Group included 5,566 participants that varied in age (U.S. gamers aged 2 years and older). The participants answered online survey questions, with those who were under the age of 18, requiring parental guidance to complete the survey.

The report found that mobile consumers who spend the most time gaming per day are those aged six to 44. That being said, it was found that children just under 13 (tweens) tend to have the longest gaming sessions. In addition, the survey discovered that children aged two to 12 years are playing more games (an average of five) and are the group that is also the most likely to play paid games.

Tablets appear to be driving the mobile gaming trend.

Mobile Gaming - Mobile consumers spend hours playing gamesAlthough tablets lack the popularity of smartphones and affordable notebooks, the survey discovered that when it comes to gaming, tablets are not only thriving, but they are the gadgets that appear to be driving the gaming trend among mobile devices.

In fact, tablet users play more mobile games and play these games for longer than iPod Touch and smartphone users. They are also far more likely to purchase game apps and make in-app purchases compared to smartphone and Touch owners.

Nevertheless, the fact that tablets seem to be the leading mobile gaming device isn’t all that surprising when considering the research that was conducted by NPD Group, which looked at the device habits of both adults and children. After all, the group that was found to spend the most time playing games, playing more games and playing paid games, were children. Thus, it is less likely that participants in this group would have a personal smatphone device. It is far more likely that these children would play their games on a family tablet and not on a parent’s personal smartphone.