Tag: npd group

Consumers invest a lot of time in mobile gaming

Mobile gamers spend an average of two hours playing mobile games, daily.

According to the recently published NPD Group’s Mobile Gaming 2014 report, mobile users are spending more time playing games on their tablets or smartphones now (an average of two hours per day) compared to two years ago (an average of 80 minutes a day).

Between 2012 and 2014 the amount of time consumers spent playing mobile games increased by 57 percent.

The latest mobile gaming survey from NPD Group included 5,566 participants that varied in age (U.S. gamers aged 2 years and older). The participants answered online survey questions, with those who were under the age of 18, requiring parental guidance to complete the survey.

The report found that mobile consumers who spend the most time gaming per day are those aged six to 44. That being said, it was found that children just under 13 (tweens) tend to have the longest gaming sessions. In addition, the survey discovered that children aged two to 12 years are playing more games (an average of five) and are the group that is also the most likely to play paid games.

Tablets appear to be driving the mobile gaming trend.

Mobile Gaming - Mobile consumers spend hours playing gamesAlthough tablets lack the popularity of smartphones and affordable notebooks, the survey discovered that when it comes to gaming, tablets are not only thriving, but they are the gadgets that appear to be driving the gaming trend among mobile devices.

In fact, tablet users play more mobile games and play these games for longer than iPod Touch and smartphone users. They are also far more likely to purchase game apps and make in-app purchases compared to smartphone and Touch owners.

Nevertheless, the fact that tablets seem to be the leading mobile gaming device isn’t all that surprising when considering the research that was conducted by NPD Group, which looked at the device habits of both adults and children. After all, the group that was found to spend the most time playing games, playing more games and playing paid games, were children. Thus, it is less likely that participants in this group would have a personal smatphone device. It is far more likely that these children would play their games on a family tablet and not on a parent’s personal smartphone.

Mobile games gain ground with young consumers

Young people play mobile games almost as much as console and PC games

A new report from the NPD Group, a market research firm, shows that those between the ages of 12 and 17 are playing mobile games as much as they are playing console and PC games. Mobile games may be extremely popular among young consumers because of the value they place on mobile technology. For many young adults, smartphones and tablets are more often considered a symbol of social status rather than a tool of convenience. This is why the demand for mobile technology is so high among young adults when compared to that coming from older consumers.

Report shows teens spend an average of 7 hours per week on mobile gaming

The report suggests that teens aged 12-17 will spend an average of seven hours every week playing mobile games. This is an increase from the five hours per week that the NPD Group had estimated in 2011. The report also notes that mobile games are not only popular among teens. Children as young as 8 years-old frequently play mobile games, even when in the classroom. Even young people that do not have their own smartphones or tablets still find ways to play mobile games, borrowing their friends’ devices or those of their parents.

Mobile Games - Young ConsumersMobile games can be played anywhere

Part of the appeal of mobile games is the fact that they can be played anywhere. This is one of the reasons why these games have become popular among adults, especially those that commute to work on a daily basis. Young adults tend to play mobile games at home, but they will also play these games at school. Indeed, this trend is becoming so prominent that many educators are beginning to look for ways to utilize the popularity of mobile games in order to drive academic progress.

Mobile may eventually win out over console and PC

While mobile games may be popular, teens tend to spend more time on console and PC games. Mobile gaming is expected to continue growing in popularity among young consumers, but it is unclear whether mobile games will replace those on consoles or PC in the foreseeable future. Currently, much of the game industry has begun to focus more aggressively on mobile platforms in order to take advantage of the popularity of mobile gaming.