Tag: Nokia

Nokia moves ahead in its mobile technology return

The tech company is seeking partnerships and is hiring talent as it prepares to make its way back into the market.

Nokia has announced that it is now testing products, hiring experts in software, and is looking to make new sales partnerships as it builds its strategy to return to the consumer and mobile technology industry.

After having previously stepped out of the handset and smartphone business, it is now headed back in.

Nokia was once a leader in mobile technology and was the largest cell phone maker on the planet. That said, when smartphones took over basic cellular phones and feature phones, the Finnish firm made decisions that allowed Apple and Samsung to leap into the top spots. Eventually, Microsoft purchased Nokia’s handset business. Since that time in 2013, Nokia has placed all of its energies on creating equipment for telecom networks.

While Nokia can’t fully return to the mobile technology industry until the end of 2016, it plans to be ready.

Mobile Technology - Nokia cell phone evolutionThe company has a non-competition deal with Microsoft that is blocking Nokia from being able to make it back into the handset business at the moment, but when that expires in 2016, Rajeev Suri, the CEO of the company, plans to be ready. The preparations are now heavily underway with the business in order to ensure that once it is free to jump back into the smartphone and consumer handset business, it will be ready to leap with both feet.

Nokia has already taken a tiny step back into the consumer marketplace after having launched a tablet based on the Android operating system. This device hit the market shelves in China in January, and is called the N1. Much more recently, it unveiled a type of “virtual-reality camera” which it has referred to as the “rebirth of Nokia”.

Other tech that the company has set out to the market includes an Android app entitled the Z Launcher, which is designed to provide smartphones with more effective content organization.

That said, a major focus of the business is now to prepare for reentry into mobile technology in a big way. It is hoping to create handsets in the future that will provide stiff competition in that market.

Nokia is headed back into the mobile market

The company is seeking a new hardware partner to have a device to offer by the end of next year.

Nokia, the company that had sold its phone business in April 2014 to Microsoft, has now announced that it will be moving back into the mobile market, once more, and that it will have a new device available for purchase before two years have passed.

By late last year, it hopes to have found a new hardware partner and will be selling a device.

The company initially left the mobile market when its sales had continued a decline over several years. Microsoft now sells its range of smartphones and tablets that boast the Lumia brand. In November 2014, the company launched a tablet that is based on the Android operating system, called the Nokia N1. It used the tech, design, and logo of Nokia under license. That said, the manufacturing, distribution, marketing, and tech support were provided by Foxconn.

Now the company has announced that it is going to take a similar step into the mobile market for smartphones.

Mobile Market - Nokia PhoneIt is currently looking for a smartphone partner that will handle all of the manufacturing, distribution, marketing and customer support for its smartphone business. According to a Nokia Technologies spokesperson, Robert Morlino, “If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet.”

Morlino pointed out that it is only in this way that the “bar would be met for a mobile device” that they would feel is up to the standard of the company’s brand, and that consumers would be happy to purchase and use.

Nokia also explained that a smartphone would become available no earlier than in the fourth quarter of next year, when the company would be able to sell a Nokia smartphone under that brand name, again, because the agreement with Microsoft will no longer prohibit it from doing so.

This announcement followed only one month after Rajeev Suri, the CEO of Nokia, announced that the company was seeking suitable partners to re-enter the smartphone branch of the mobile market.