Tag: nokia tablet

Nokia mobile devices will start selling again next year

The brand will be releasing its first Android powered smartphones and tablets at the beginning of 2017.

The very first Nokia mobile devices that have seen store shelves in two years will start being sold in 2017. They will include both smartphones and tablets. Those gadgets will run on Android, said the company.

The Finnish company is now completing the last stages of a licensing agreement with HMD Global.

Through this new agreement, HMD Global holds exclusive rights to use the brand for Nokia mobile devices for the next 10 years. That company is also based in Finland. It will manufacture phones under the Nokia brand and will also continue the production of the company’s existing feature phone lineup.

Nokia Mobile Devices - Image of LuminaBoth HMD Global and Foxconn, a Chinese company, acquired Nokia from Microsoft. Foxconn was contracted for the mobile device manufacturing. The next devices released under the brand’s name will run on Android and will be available for purchase before mid-2017.

The Nokia mobile devices will be marketed on the brand’s reputation for simple, quality products.

According to Arto Nummela, HMD Global CEO, “We will be extremely true to the Nokia brand. The brand is known for simplicity, ease of use, reliability, and quality. These are the elements that we will deliver together with amazing industrial design.” That company will be making an investment of more than $500 million into marketing smartphones and tablets under the Nokia name.

Two years ago, Nokia sold its mobile hardware division to Microsoft. The acquisition was for $7.2 billion and required Nokia to stop branding its handsets until the close of this year. The company had been struggling and had already slashed its workforce from 24,000 at its highest to less than 1,000.

Microsoft didn’t do much better with the hardware division. It proceeded to sell the Nokia mobile devices brand to Foxconn and HMD Global for $350 million. This was in response to a massive 46 percent phone revenue nosedive it experienced last quarter. The companies are going ahead with new smartphones and tablets boasting the Nokia brand’s name as well as the Android operating system.

Nokia is headed back into the mobile market

The company is seeking a new hardware partner to have a device to offer by the end of next year.

Nokia, the company that had sold its phone business in April 2014 to Microsoft, has now announced that it will be moving back into the mobile market, once more, and that it will have a new device available for purchase before two years have passed.

By late last year, it hopes to have found a new hardware partner and will be selling a device.

The company initially left the mobile market when its sales had continued a decline over several years. Microsoft now sells its range of smartphones and tablets that boast the Lumia brand. In November 2014, the company launched a tablet that is based on the Android operating system, called the Nokia N1. It used the tech, design, and logo of Nokia under license. That said, the manufacturing, distribution, marketing, and tech support were provided by Foxconn.

Now the company has announced that it is going to take a similar step into the mobile market for smartphones.

Mobile Market - Nokia PhoneIt is currently looking for a smartphone partner that will handle all of the manufacturing, distribution, marketing and customer support for its smartphone business. According to a Nokia Technologies spokesperson, Robert Morlino, “If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet.”

Morlino pointed out that it is only in this way that the “bar would be met for a mobile device” that they would feel is up to the standard of the company’s brand, and that consumers would be happy to purchase and use.

Nokia also explained that a smartphone would become available no earlier than in the fourth quarter of next year, when the company would be able to sell a Nokia smartphone under that brand name, again, because the agreement with Microsoft will no longer prohibit it from doing so.

This announcement followed only one month after Rajeev Suri, the CEO of Nokia, announced that the company was seeking suitable partners to re-enter the smartphone branch of the mobile market.