Tag: nokia nfc technology

NFC technology to launch in Nokia “Treasure Tag”

The company is also prepping for the use of Bluetooth 4.0 LE for the use of this new feature.

A large number of industry giants have made every effort they could to try to popularize the use of NFC technology, but have seen very limited success until now.

Nokia is hoping that its latest project will turn that trend in a more positive direction.

The mobile device manufacturer has announced that it is coming out with a new Bluetooth accessory called a “Treasure Tag”, which will allow device users to apply NFC technology to tracking items from their enabled smartphones. The accessory’s development was recently funded by a Kickstarter project that functions on the Apple iPhone.

The concept behind the new feature is an NFC technology compatible tile that can be paired with devices.

The Treasure Tag helps to feature the state of the art Bluetooth Low Energy tech from Nokia, although the NFC technology based tag can be paired with any smartphone based on Windows Phone that is enabled with near field communications tech. The pairingNFC Techonology requires a Windows Phone 8 app in order to be completed.

The app in question is built onto the LiveSight AR tech from Nokia. When it is installed onto a smartphone based on Windows 8, it allows its users to manage the NFC technology sensor and be able to track that accessory if it goes missing. The app also provides the sensor’s location on a map.

Users are also capable of using the NFC technology tag to track a lost smartphone that has been paired with its sensor by holding down a key on the device. This will trigger the associated device to make a sound. This feature does require the device to be within the tracking and hearing range of the accessory but it will certainly help to recover a device from a given coat pocket in the closet or from between sofa cushions. When the device is just out of sight, it can be rediscovered much more easily in this way.

The NFC technology and Bluetooth device uses batteries that will keep it powered for a period of six months.

Nokia fights to find traction with new products


Mobile Commerce Nokia ChinaNokia finds some stability in China

Finnish mobile device maker Nokia has been having trouble in numerous markets recently. The company may be a well known name in the field of mobile technology with its wide range of products and impressive smart phone portfolio, but it has experienced a difficult year in regards to its latest projects. Many of the company’s latest smart phones have been the subject of aggressive hype, but consumers have responded poorly to these products when they reached the market. China is one of the countries where Nokia has been seeing some success, but the Chinese market may not be enough to revitalize the company.

Growth in China may be due to mobile commerce

The Chinese market accounts for one-third of the world’s smart phone shipments. Mobile technology is in very high demand with consumers, especially those that are becoming more interested in mobile commerce. Nokia is one of the few smart phone makers that develops devices that are equipped with NFC technology. Much of mobile commerce revolves around the use of NFC technology, which is capable of transforming a smart phone into a mobile payment platform.

Consumers  not yet won over by high-end Lumia phones

While the demand for mobile commerce has been growing among Chinese consumers, Nokia has had trouble establishing a strong foothold within the country. In the third quarter of 2012, Nokia likely sold fewer than 500,000 devices from its Lumia line in China. Less than 100,000 of these are estimated to be high-end Lumia devices, such as those equipped with NFC technology, like the 820.

China Mobile deal could help boost Nokia performance

Nokia is expected to see some major gains in China due to a new deal with China Mobile, the country’s largest mobile network operator. Per the deal with China Mobile, Nokia will begin selling a localized version of its high-powered Lumia 920 smart phone, which is equipped with NFC technology. This deal with China Mobile could increase the sale of high-end mobile device in the country by as much as 50%.