Tag: nielsen

QR codes are liked more than previously believed

According to a recent report, consumers like using quick response (QR) codes to make in store purchases.

The latest study form Nielsen found that consumers who use their smartphones to make purchases in physical stores, prefer to make mobile payments that involve QR codes, and that 45% of the 3,784 respondents said that they use this particular system to check out with their mobile phone.

40% of consumers surveyed use mobile apps as their preferred way to pay for merchandise.

The over 3,700 survey participants were made up of individuals who were 18 years of age or older and who had used their mobile device (tablet or smartphone) for banking, shopping, or paying within 30 days of the survey taking place. The income of users who carried out mobile payments varied extensively. For instance, the report found that the highest usage occurred among consumers who made over $100,000 and less than $50,000.

According to Nielsen’s analysis, “Digital is starting to transform how consumers pony up cash for their everyday purchases.” It added that “for consumers using mobile payment technology, digital is already the norm.”

qr codes are liked by consumersIn addition to QR codes, other digital payment methods that were popular among mobile users included NFC (near field communication), such as Isis and Google Wallet, and using a mobile phone scanner to scan a code.

QR codes make mobile transactions easy for cashiers and customers.

The quick response code mobile payment method is easy for both the cashier and the consumer because all the cashier has to do is scan the QR code on the consumer’s phone just as they would any bar code. Once scanned, the payment is processed and completed.

When these cubed-shaped codes first became trendy, they were popping up on everything, everywhere, from product packages and brochures to museums and restaurants. However, these codes, which have the ability to store a considerable amount of digital data, have been losing ground and some people feel that they have become irrelevant. That being said, considering the responses Nielsen received for its study, it’s clear that when it comes to the realm of mobile payments, QR codes are well liked by consumers.

Mobile marketing offers considerable opportunity for brands, says Nielsen

The majority of marketers have already felt this way, but a new report has confirmed these beliefs.

Mobile marketing has been moving at full steam ahead for some time now, but a new report that has been released by Nielsen is showing that this channel is offering brands a considerable opportunity that should not be missed.

The primary struggle is related to the fact that this type of advertising and promoting is still new.

At the moment, while it is known that there is a considerable amount of opportunity available for brands who use mobile marketing, the problem is that knowing exactly how to engage in the channel leaves many marketers feeling confused about best practices. It has already been discovered that the techniques for advertising are notably different over smartphones and tablets from what they have been over television, radio, and even the standard web.

Right now, one of the largest mobile marketing challenges is measuring the success of a campaign.

Mobile Marketing ReportCurrently, the ability to measure the effectiveness of a given mobile advertising effort has been inconsistent, at best. This produces an important barrier to growth over this channel. At the same time, the Nielsen survey showed that smartphone marketing is ready to become a fully mainstream channel that will parallel television. The research indicates the opinions of media providers, advertisers, as well as agencies, when it comes to brand advertising over smartphones and tablets. It also looks into the issues that must be addressed in order to allow it to effectively grow.

The Nielsen report said that “Marketers are deploying mobile campaigns on their own as well as a complement to other media. However, it’s this pairing of mobile with other mediums and focus on branding that gives rise to advertisers’ biggest mobile pain points.”

Addressing the disconnect that is currently being experienced over this channel will be highly rewarding for mobile marketing as a whole, as advertisers learn to calculate their campaign ROI and develop the proper metrics that will provide them with the ability to measure their successes. Once those two primary obstacles have been overcome, the channel will easily slip into the mainstream.