Tag: nfc technology mobile commerce

Qualcomm upgrades membership in NFC Forum

| December 3, 2012

 

NFC Forum NFC TechnologyQualcomm increases support for NFC technology

Qualcomm, a leading developer of mobile computer chips, has been showing increasing interest in NFC technology in recent months. The company has developed some products that are NFC capable, but has largely served as an observer of the technology over the years. Now, Qualcomm has upgraded its membership in the NFC Forum, an industry association that promotes standards for NFC technology. The move signals the company’s growing favor of the technology and its capabilities in the mobile sector.

Company now part of the Board of Directors

In upgrading its membership, Qualcomm is now a part of the NFC Forum Board of Directors and will play a managing role in the association from now on. The company has a long history with the NFC Forum, contributing a wide variety of technical information on the capabilities of NFC chips to the association and its committees. Qualcomm believes that NFC technology is capable of driving seamless user experiences in the mobile space, as well as in other markets.

NFC technology beginning to expand beyond mobile payments

NFC technology is most commonly used in mobile commerce, but has promising prospects in other sectors. The technology could be used in marketing to great effect, as it is capable of engaging consumers and providing them with digital content quickly. NFC can also be used as an efficient form of information distribution and data sharing. Qualcomm and the NFC Forum are committed to seeing the possibilities of the technology flourish and see more attention in numerous industries.

NFC Forum to make use of Qualcomm technology and expertise

The NFC Forum is expected to benefit greatly from the technology that Qualcomm will provide as a member of the Board of Directors. Qualcomm will also participate in testing and certification programs that are launched by the NFC Forum. Qualcomm is investing heavily in the future of NFC technology, believing that it could be a revolution for various aspects of business that are becoming increasingly reliant on the mobile space.

Tapestry brings NFC technology to the fashion industry

| December 1, 2012

 

NFC Technology FashionTapestry aims to bridge a gap with NFC technology

Fashion and technology are becoming increasingly entwined. The fashion industry has long sought to be on the cutting edge of every sector it is involved in and the advent of mobile technology may help push the industry into new territory. There are currently a wide variety of companies that combine fashion with digital technology, but a new startup in the United Kingdom called Tapestry aims to make use of NFC technology to connect consumers with actual products.

Application allows consumers to build virtual wardrobes

Tapestry offers a free mobile application for the Android and iOS platforms. This application aims to connect a consumer’s online identify with actual, physical products in stores they may be visiting. The application is equipped with a barcode scanner that will allow users to scan a variety of codes that will provide them with information on particular products. It also leverages NFC technology as a way to allow users to build a virtual wardrobe filled with products they may want to own.

Tapestry could be used as a personalized shopping channel

The application is meant to create a personalized mobile shopping channel for mobile consumers. Retailers may find the Tapestry application useful as it provides them with data concerning the interests of particular consumers and demographics. The platform also provide retailers with a way to provide these consumers with discounts and loyalty rewards, thus creating a dynamic connection between businesses and shoppers. Tapestry notes that the use of the application in this way could encourage consumers to add more products to their virtual wardrobes in order to receive more attention from retailers.

NFC technology gaining ground outside of mobile commerce

NFC technology is most often used in the field of mobile commerce, where it can facilitate mobile payments. The technology has been sparingly used in the field of marketing, but NFC is relatively rare in the fashion industry. Tapestry is one of the few applications outside of the mobile commerce sector that leverages NFC technology to connect with consumers in the fashion industry.