Demand for interactivity spurs more support for NFC technology
Consumers are becoming more reli
ant on their mobile devices, using their smart phones and tablets to stay connected to each other and make daily life more convenient. The love that consumers have for mobile technology has created a promising opportunity for advertisers that are looking for ways to engage these consumers. In the past, these advertisers had turned to QR codes to engage mobile consumers. As technology has advanced, the wants of consumers have evolved, thus creating a high demand for interactive experiences. NFC technology may be the key to engaging these consumers on a level they are becoming more familiar with.
NFC begins to move beyond mobile commerce
NFC technology is most often used in the field of mobile commerce. In this field, the technology can be used to transform a mobile device into a payment platform. The success of NFC technology in mobile commerce has won it the attention of the advertising industry, which is on the lookout for new interactive technologies that could be used to catch the attention of consumers. NFC has been used sparingly in the past for marketing, but now the technology is gaining a swell of support from advertisers looking to move away from QR codes and provide consumers with a more engaging experience.
NFC tags able to grab the attention of mobile consumers
NFC tags are one of the more popular marketing tools that are being used in the marketing business. These tags, which are similar to stickers, can be affixed to nearly any surface and programmed to contain a wide range of digital content. When these tags are activated by an NFC-enabled mobile devices, such as a smart phone or tablet, consumers can experience the content embedded within the tags. This content can be anything from simple text to interactive video.
NFC technology could provide marketers with valuable consumer information
Beyond digital content, NFC technology can provide valuable information to marketers concerning the consumers that use NFC tags. These tags can gather information from a user’s mobile device, such as how long they were engaged by the content they activated and other analytic data. In this way, NFC technology could be a major boon for marketers looking to fine tune their campaigns to reach a specific demographic.
ore popular as more consumers get their hands on smart phones and other high-tech devices. The technology has helped establish mobile commerce, but it has also seen extensive use in advertising. Indeed, the technology is beginning to gain more attention for its uses beyond the mobile payment space, and integrated circuit manufacturer NXP Semiconductors is keen to ensure that businesses can make use of NFC technology in an efficient way.